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Financial Advisor

Lake Michigan Credit Union•Grand Rapids, MI
•Onsite

About The Position

Lake Michigan Credit Union is seeking a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve short- and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partners closely with branch teams, and develops and manages a book of business. The advisor evaluates each member’s financial situation, goals, risk tolerance, and time horizon to recommend suitable strategies and solutions. The role combines financial planning and portfolio reviews with business development, relationship management, branch partnership, and cross-functional collaboration. The Financial Advisor supports members through important financial decisions, helps branch employees identify member needs and referral opportunities, and coordinates with other business lines to deliver a consistent experience. The position is based in Grand Rapids, Michigan, is not remote, and requires 25% travel. Estimated hours are 38 per week.

Requirements

  • Three to five years of financial advisory, wealth management, investment, or related financial services experience.
  • Demonstrated success developing client relationships and achieving sales and production goals.
  • Bachelor’s degree or an equivalent combination of education and relevant work experience.
  • Active FINRA Series 7 and Series 63 licenses.
  • Series 65 or Series 66 license.
  • Life and Health Insurance licenses.
  • Strong understanding of financial planning, investment products, retirement planning, and insurance solutions.
  • Knowledge of financial markets, portfolio management principles, and risk assessment methodologies.
  • Proficiency with financial planning software, CRM tools, and Microsoft Office Suite.
  • Ability to analyze complex financial situations and provide appropriate recommendations.
  • Strong attention to detail and commitment to accurate documentation and follow-through.
  • Strong relationship-building, consultative sales, business development, and networking skills.
  • Excellent verbal, written, presentation, and interpersonal communication abilities.
  • Strong member-service orientation and ability to provide personalized financial guidance.
  • Ability to build trust, demonstrate empathy, and establish long-term relationships.
  • Strong organizational, time-management, prioritization, problem-solving, analytical, and critical-thinking abilities.
  • Ability to work independently and collaborate effectively with cross-functional teams.
  • Commitment to continuous learning and staying current on financial planning trends, investment products, and regulatory developments.
  • Ability to explain complex financial concepts clearly and understandably.

Nice To Haves

  • Experience providing comprehensive financial planning, investment, and insurance recommendations.

Responsibilities

  • Provide comprehensive, goals-based financial planning to members and prospective members.
  • Assess members’ financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized strategies.
  • Recommend investment and insurance solutions aligned with members’ goals and circumstances.
  • Conduct portfolio reviews and ongoing planning discussions as members’ needs and objectives change.
  • Educate members on investment principles, retirement planning, wealth accumulation, risk management, and related topics.
  • Build trusted member relationships through proactive communication, service, and follow-through while maintaining professionalism, ethics, and fiduciary responsibility.
  • Achieve production goals and service objectives for assigned branches and book of business.
  • Develop relationships with current and prospective members through referrals, networking, and proactive outreach.
  • Partner with branch teams to identify planning opportunities and connect members with appropriate solutions.
  • Conduct financial planning seminars, workshops, and educational events.
  • Maintain member contact to strengthen relationships, identify emerging needs, and uncover additional advisory opportunities.
  • Manage sales activities, pipeline development, and follow-up efforts.
  • Represent LMCU professionally in the communities and markets it serves.
  • Coach and train branch employees on identifying member financial needs and referral opportunities.
  • Support branch teams with sales strategies, financial planning discussions, and member education initiatives.
  • Share industry knowledge and best practices to strengthen branch-level service and financial guidance.
  • Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions.
  • Coordinate referrals and information sharing with internal partners to support member outcomes and a consistent experience.
  • Adhere to LMCU’s core values and all broker/dealer, insurance company, organizational, legal, regulatory, licensing, and industry requirements.
  • Ensure compliance with BSA, USA PATRIOT Act, OFAC, and related requirements, and support sound risk management practices.

Benefits

  • Weekly pay for all employees.
  • Retirement savings options for all employees.
  • Comprehensive health coverage for full-time employees, including medical coverage with prescription benefits, dental, and vision.
  • HSA match for full-time employees.
  • Paid parental leave for full-time employees.
  • Tuition reimbursement for full-time employees.

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