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Customer Engagement Liaison, US Kidney

Vertex Inc.β€’Boston, MA
β€’Remote

About The Position

The Customer Engagement Liaison (CEL) is an extension of the marketing team and is responsible for identifying and driving engagement with key nephrology stakeholders, primarily healthcare providers (HCPs), in relation to commercial programming such as speaker bureaus, advisory boards, congresses, and regional insights meetings. The CEL supports current/future disease and other potential diseases. Vertex CELs work with key nephrology stakeholders in their assigned territory to collect insights and derive knowledge with an overall goal of informing the development and evolution of the marketing and brand strategy. They will drive advocacy of the disease portfolio with National/Regional Key Opinion Leaders (KOLs) and implement cross-functional stakeholder engagement plans across a range of commercial activities. This position resides within the marketing function and reports to the Director, Customer Engagement Liaison Lead. CELs will be responsible for working cross-functionally with US Marketing, Sales, Market Access and Medical Affairs to shape and develop customer engagement strategies, execute prioritized tactics, generate actionable insights, address customer needs, anticipate market trends and uncover competitive intelligence, ensuring delivery against business objectives. The candidate must live in the territory and within proximity of an airport. Specific territory footprint may evolve over time.

Requirements

  • Customer focus with strong knowledge of HCP engagement practices
  • Clinical, technical, and scientific aptitude in complex disease states
  • Bachelors Degree
  • Typically requires 8+ years of experience in healthcare / biopharmaceuticals, or an equivalent combination of experience and education
  • Nephrology experience
  • Previous experience as a Thought Leader Liaison or Regional Marketing Lead
  • Rare disease / specialty product launch experience
  • The candidate must live in the territory and within proximity of an airport.

Responsibilities

  • Own and lead the development of impactful commercial engagement plans with key nephrology stakeholders, primarily HCPs, that inform brand strategy and messaging in close collaboration with cross functional colleagues in the field and at headquarters
  • Identify and monitor market trends and insights into current and future treatment patterns that may impact the commercial uptake and strategize solutions that will maximize commercial efforts
  • Identify, build, and manage relationships with key nephrology stakeholders, primarily HCPs, in relation to commercial programming such as speaker bureaus, advisory boards, congresses, and regional insights meetings
  • Partner with HCPs on commercial speaker bureau activities to ensure successful execution of events with audiences, including attending events, training and evaluating speakers, and providing feedback to optimize future presentations
  • Lead commercial regional insights meetings through identification and engagement of key advisors
  • Nominate potential new members and support commercial advisory boards and strategic council activities and meetings
  • Plan and execute national and regional conferences with a focus on setting up meaningful, strategic commercial HCP engagements for senior leaders
  • Work with HCPs to gain and synthesize feedback in support of commercial projects
  • Deliver key customer insights on commercial strategy, tactics, messaging, and program execution in partnership with marketing and other headquarter based teams
  • Collaborate with other field-based roles (sales, medical, access, etc.) to optimize engagement and maximize insight generation
  • Model and instill a culture of compliance focused on ethics and integrity in all we do

Benefits

  • medical, dental and vision benefits
  • generous paid time off (including a week-long company shutdown in the Summer and the Winter)
  • educational assistance programs including student loan repayment
  • a generous commuting subsidy
  • matching charitable donations
  • 401(k)

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