Sr. National Accounts Manager
Community Coffee47d • Remote
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Sr. National Accounts Manager
Community Coffee
•Remote
About The Position
The Sr. National Accounts Manager drives sales growth, profitability, and customer satisfaction across major retail and grocery accounts, with particular emphasis on Kroger and other national accounts. The role shapes and executes sales strategies, develops omni-channel approaches, and builds long-term partnerships with national retailers. It uses industry knowledge and account expertise to support product placement, promotional execution, and market expansion in alignment with the company’s strategic objectives. The position owns multi-year account strategy and P&L influence, strategic customer relationships, annual operating plans, promotions, and new product launches. It leads executive customer engagement, category narratives, joint business planning and promotional strategy, supply alignment, and risk mitigation. The role also coordinates account execution, collaborates with Marketing and other partners, monitors sales performance, and represents the company at trade shows and industry events. The position is remote and requires travel of up to 50%.
Requirements
- Bachelor’s degree in a related field.
- At least 7 years of successful CPG sales experience in the retail or grocery industry, or an equivalent combination of education and experience.
- Strong knowledge of retail systems.
- Valid driver’s license.
- Proven track record in advanced account management with demonstrated sales success.
Nice To Haves
- Membership in a trade-related association is preferred.
- For internal applicants, Community Coffee experience, even if unrelated, may fulfill the experience requirement at the hiring manager’s discretion with Human Resources approval.
Responsibilities
- Own multi-year strategy and P&L influence for accounts, strategic customer relationships, long-term growth, strategy development, annual operating plans, promotions, and new product launches.
- Lead strategic and executive customer engagement, including complex discussions and management of executive relationship expectations.
- Lead customer-facing category narratives and partner with Marketing and Insights to shape retailer-specific strategy and category leadership.
- Influence demand through joint business planning (JBP) and promotional strategy; anticipate risks; lead supply alignment discussions and own risk mitigation.
- Build and maintain relationships with national retail and grocery customers through account headquarters sales calls and formal presentations of pricing, products, and promotions.
- Develop and execute omni-channel sales strategies to meet or exceed sales targets, achieve KPIs, and resolve customer issues.
- Coordinate and manage national retail account resets and new store setups, ensuring execution aligns with customer expectations.
- Participate in the Price Committee to shape competitive pricing and trade promotional programs.
- Represent the company at trade shows and industry events to strengthen market presence and foster business opportunities.
- Prepare periodic sales reports to monitor performance, trends, and potential areas for expansion.
- Partner with Marketing on market-wide and account-specific plans for promotions, new items, and limited-time offers.
- Support inventory planning, promotional program execution, pricing evaluations, and marketing audits.
- Perform additional duties as necessary.
Benefits
- Competitive salary and benefits package
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k)
- Short- and long-term disability
- Paid time off
- Employee assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
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