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Social Media Specialist

Baker Hughes•Houston, TX
•Hybrid
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About The Position

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide, with a global footprint in more than 120 countries. The company is focused on rewriting The Energy Equation™, making energy safer, cleaner, and more efficient. The Social Media Specialist is responsible for shaping and strengthening the organization’s global brand by helping to execute a differentiated social media program for Baker Hughes. This role involves building and executing a detailed global social media strategy that highlights Baker Hughes’ role in the energy transition and positions the company competitively. The specialist will develop compelling and differentiated social content, execute paid and organic social media opportunities, and support strategic business priorities. The role also involves collaborating across the enterprise to support business priorities, strategically plan campaigns, participate in social ecosystem audits, maturity assessments, and channel consolidation projects, and contribute to social media training for the brand, marketing, and external communications (BMEC) teams. The specialist will create platform-native content, translate campaign and thought leadership content into engaging narratives, and liaise with the Creative Content team to ensure brand-representative content. Collaboration within the BMEC team and across the company is crucial to ensure the digital strategy incorporates region- and segment-specific situations and challenges, aiming for a holistic digital plan that builds brand awareness and reputation globally. The role also requires incorporating the digital strategy and narrative into ongoing work related to the Six Strategic Priorities.

Requirements

  • 5+ years of experience in digital strategy and channel management
  • Proven experience with digital strategy, website architecture and cross‑functional stakeholder management
  • Strong analytical, strategic thinking, and written communication skills
  • Strong curiosity about new ideas and how things work together
  • Digital channels development
  • Understanding of the importance of storytelling
  • Strong project leadership and cross‑functional collaboration
  • Ability to simplify complex ideas into clear, compelling frameworks

Responsibilities

  • Building an execution plan for the social media strategy
  • Executing a detailed global strategy that highlights Baker Hughes’ role in rewriting The Energy Equation and positions the company within a new competitive space
  • Developing compelling and differentiated social content
  • Executing paid and organic social media opportunities
  • Supporting strategic business priorities
  • Collaborate across the enterprise to support business priorities and strategically plan campaigns
  • Participate in social ecosystem audits and maturity assessments
  • Participate in social channel consolidation projects
  • Contribute to social media training across the brand, marketing and external communications (BMEC) teams
  • Create platform-native content that is ready for publication across digital channels
  • Translate campaign, thought leadership, and announcement content into narratives that are optimized for engagement
  • Liaise with Creative Content team to ensure brand-representative content
  • Collaborate within the BMEC team and across the company to ensure that the digital strategy incorporates and addresses all region- and segment-specific situations and challenges
  • Incorporate the digital strategy and narrative into ongoing work related to the Six Strategic Priorities

Benefits

  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits
  • Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
  • Choice of coverage options that best suit your needs
  • Comprehensive and competitive benefits package
  • Additional forms of compensation such as bonuses

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Education Level

No Education Listed

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