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The Consumer Product Sales Lead Analyst at Citibank, N.A. will be responsible for leading and overseeing relationships with key national brands and partners to develop strategic partnerships. This role involves managing daily business operations, tactical planning, and maintaining ongoing communication with cross-functional teams. The analyst will drive brainstorming sessions, execute campaigns, enhance platform functionalities, refine marketing strategies, and resolve operational challenges. A core responsibility is to spearhead efforts to secure new strategic partnerships and collaborate with internal stakeholders to define and execute strategic goals. The position also entails leading the planning and development of rewards and cards programs, ensuring seamless execution from concept through launch, and integrating innovative technological solutions and digital enhancements to drive program growth and improve customer experience. The analyst will collaborate with internal teams and external partners to define enhancements and drive innovation within established project timelines. Monitoring and analyzing customer behavior and experience to identify opportunities for program growth and operational improvements is crucial. This includes maintaining a comprehensive database for tracking program performance and operational metrics, developing actionable insights for enhancing customer engagement and increasing redemption opportunities, and providing strategic recommendations for future growth initiatives and marketing campaigns. The role also involves monitoring the financial performance and profitability of the rewards and cards program to ensure alignment with organizational goals and conducting in-depth data analysis to assess program profitability. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite.
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Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees

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