Head of Product Marketing
Decodable
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Posted:
June 1, 2023
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Remote
About the position
Decodable is seeking a candidate to lead their Product Marketing function and drive their bottoms up, developer-led, go-to-market strategy. The successful candidate will play a crucial role in shaping the product, launching new features, and implementing strategies to drive adoption. They will be responsible for developing the overall strategy, positioning, and content across various channels, including the website, launch campaigns, and sales materials. The ideal candidate will have experience in data infrastructure or cloud-native services, product-led growth, developer content and evangelism, engaging developer communities, and leading marketing and growth programs. Experience at a cloud data infrastructure company is highly desirable.
Responsibilities
- Lead the Product Marketing function
- Develop and execute a bottoms up, developer-led, GTM strategy
- Shape the product and drive feature launches
- Define strategies to grow adoption
- Own strategy, positioning, and content across the website, launch campaigns, and sales material
- Build out the developer and customer journey
- Align key messages to target audiences
- Create developer content and evangelism
- Engage developer communities
- Lead full lifecycle marketing and growth programs
- Prioritize experience with data infrastructure or cloud-native services
- Prioritize experience with product-led growth and bottom up selling
- Prioritize experience with engaging developer communities
- Prioritize experience with leading marketing and growth programs
- Experience at a cloud data infrastructure company is a plus
Requirements
- Experience with data infrastructure or cloud-native services
- Knowledge of product-led growth and bottom-up selling
- Familiarity with developer content and evangelism
- Ability to engage developer communities
- Experience in leading full lifecycle marketing and growth programs
- Preferred experience at a cloud data infrastructure company
Benefits
- Transparent salary band and cap table information
- Unlimited vacation with a 2 week minimum vacation policy
- Equity
- Medical, dental, vision
- 401k / RRSP with contribution