Growth Marketing Manager B2C (Communities & Events)

The Growth Marketing Manager will be responsible for building and managing the entire marketing funnel, focusing on customer acquisition and retention. They will work closely with the Head of Growth Marketing B2C to execute the growth strategy and implement data-driven growth plans. The role will involve managing and supporting activities across all stages of the customer experience, including community engagement and building authentic relationships with target audiences. The ideal candidate should have a strong focus on retention and be highly analytical, testing-oriented, and results-driven.

• Developing, executing, coordinating, and measuring integrated campaigns for demand generation
• Building marketing plans for customer retention, engagement, and loyalty
• Developing and implementing go-to-market plans for new products and/or new markets
• Measuring and reporting performance of marketing campaigns/initiatives
• Working with internal and external resources to create compelling content and assets for customer education
• Defining segmentation and personalization practices for highly personalized campaigns
• Demonstrating the value of customer-centric communications strategy
• Working with Data Management team to build dashboards and communicate opportunities and successes
• Appending data to the database and leveraging it for personalized customer experiences
• Leveraging customer data for robust segmentation strategies and driving LTV metrics
• Setting financial targets and creating marketing plans and performance reporting for the supplements division
• Implementing an omnichannel approach to increase conversions and usability
• Implementing a testing strategy for communication channels/assets to understand customer preferences
• Supporting the product/brand team in crafting scalable go-to-market strategies.

• Deep experience in growth marketing and customer acquisition
• Strong focus on customer retention and loyalty
• Ability to develop and execute integrated marketing campaigns
• Experience in go-to-market planning for new products or markets
• Proficiency in measuring and reporting on marketing campaign performance
• Skilled in creating compelling content and assets for customer education
• Knowledge of segmentation and personalization practices
• Ability to leverage customer data for segmentation strategies and driving LTV metrics
• Familiarity with data management and building dashboards
• Understanding of omnichannel marketing approach
• Proficient in testing strategies for communication channels and assets
• Ability to collaborate with cross-functional teams

• Opportunity to work for one of the leading ed-tech companies
• Chance to contribute to the development of the most advanced learning system utilizing AI and augmented reality
• Powering athletes in every major US sports team and learning in major companies
• Building the most advanced education platform
• Potential to impact 100 countries and every company in the Fortune 500
• Ownership and accountability for the entire marketing funnel
• Support for customer acquisition and retention marketing
• Opportunity to forge authentic relationships with target audiences
• Support for customer acquisition, activation, cross-selling, and up-selling
• Opportunity for community engagement
• Collaboration with cross-functional teams
• Focus on retention and boosting customer loyalty and advocacy
• Constantly running experiments to improve conversion rate
• Highly analytical and data-driven approach
• Usage of behavioral data to deliver customer-centric marketing execution
• Responsibility for supplements customer from beginning to end
• Development and execution of integrated campaigns
• Marketing plans for customer retention, engagement, and loyalty
• Measurement and reporting of marketing campaign performance
• Creation of compelling content, offers, and assets
• Personalization of campaigns and highly personalized communication
• Putting the customer at the center of the communications strategy
• Collaboration with the Data Management team to build dashboards and understand data
• Leveraging customer data for segmentation strategies and driving LTV metrics
• Omnichannel approach to increase conversions, stickiness, and usability
• Testing strategy for communication channels and assets
• Support for product/brand go-to-market campaigns
• Management of end-to-end campaign development
• Implementation of promotional and evergreen marketing plans
• Funnel testing to increase conversions
• Compilation of performance reports and recommendations for improvement strategies
• Opportunity to work in a dynamic and diverse remote environment