Growth Marketing Manager B2C (Communities & Events)

The Growth Marketing Manager will be responsible for the entire marketing funnel, supporting the Head of Growth Marketing B2C in executing the growth strategy for customer acquisition and retention. This role will manage and support activities across all stages of the customer experience, finding opportunities to build relationships with target audiences and identifying opportunities for community engagement. The ideal candidate should have a strong focus on retention and be highly analytical, testing oriented, and obsessed with measuring and reporting results. The role requires 5+ years of experience in B2C Growth Marketing and 2+ years of proven work in a similar role in the Marketing Department for the community/events division.

• Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
• Build marketing plans for customer retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
• Experience developing and implementing go-to-market plans for the introduction of new products and/or launch in new markets.
• Measure and report performance of marketing campaigns/initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
• Work with internal and external resources to create and craft compelling content, offers, and assets to educate customers via webinars, emails, social channels, etc. focusing on data-driven storytelling.
• Define segmentation and personalization practices and build highly personalized campaigns.
• This role will be pivotal in demonstrating the value of putting the customer at the center of the communications strategy.
• Work closely with our Data Management team to build dashboards, understanding the data and communicating opportunities and successes for all campaigns.
• Build upon personas and customer insights work to append data to our database and leverage to personalize their experience.
• Ability to leverage customer data to build robust segmentation strategies to ensure communication is relevant to the customer's lifecycle and drive LTV metrics.
• Work with the Head of Growth Marketing B2C to build yearly, quarterly and monthly financial targets for the supplements’ division, as well as the respective marketing plans and performance reporting to fully understand the impact of the marketing activity across all channels.
• Work closely with the extended marketing team to ensure an omnichannel approach (PR, Digital Paid, earned and owned & Creativity) in order to increase conversions, stickiness or usability at the most efficient cost.
• Implement a testing strategy for all the communication channels/assets (landing pages, creative assets, copy, etc.) we use to communicate with our customers and gain understanding of what messages resonate and with what customer segment, as well as to continually pivot strategies based on learnings.
• Support the product/brand team in crafting scalable product/brand go-to-market campaigns with a focus on awareness, adoption and engagement with existing audiences.
• Manage end-to-end campaign development, concept definition, set up campaign objectives, KSP (price or not) & allocate budget for each support marketing functions to come up with proposals on each of their areas of expertise.
• Responsible to implement promotional and evergreen marketing plans and get the buy-in of all key stakeholders within the Growth Marketing organization.
• Implement funnels testing to recommend innovative ways to increase conversions at every step of the funnel through campaign content, retargeting, personalization, etc.
• Compile performance reports to brief executive leadership on marketing initiatives and product performance, as well as provide recommendations on improvement strategies.

• 5+ years’ experience in B2C Growth Marketing.
• 2+ years of proven work on similar role in the Marketing Department for the community/events division.
• Hands-on experience running demand generation or lifecycle marketing programs.
• Demonstrated experience in working with databases, data analysis and segmentation.
• Analytical with a desire to launch, learn and iterate to continually improve programs.
• Ability to lead and facilitate workshops-discovery, brainstorming, review and final read-out.
• Solid background in customer acquisition/retention strategies.
• Must be comfortable forecasting, requesting and managing a growing budget with KPI targets as a constant focus.
• Numerate with the ability to produce reports and derive valuable insights and analysis.
• Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs.
• BSc in Marketing or relevant field.
• Being comfortable with working in a dynamic and diverse remote environment.
• The ability to multitask and manage time effectively.
• Exceptional attention to detail.
• Strong decision-making skills.
• You are data-driven, a creative problem-solver and focused on understanding customer behavior.