Content Creator: TikTok (Contract)

Nutrafol is seeking a highly-motivated and versatile Content Creator to support their growth efforts on TikTok. The ideal candidate should have a strong passion for content creation, writing, and connecting with people on an emotional level. They should also have experience in rapid content creation. This role will report to the Director of Social Media and collaborate closely with various teams to achieve cross-functional success. It is a contract position with potential for extension or conversion to a full-time role. The candidate should be located within reasonable commuting distance of NYC for impromptu content capture.

• Support the execution of Nutrafol’s social strategy on TikTok to drive engagement and brand awareness
• Gain a deep understanding of Nutrafol and Nutrafol Men as brands and infuse knowledge into content from visual, tone, and story-telling perspectives
• Work in tandem with the community team on content creation and planning for TikTok, including caption writing and video creation, against varying measurable objectives: driving thought leadership, acquiring new audiences, product discovery, and viewership
• Continuously brainstorm and execute new ways to engage our TikTok audience while communicating core brand messaging
• Develop bi-weekly content calendars and edit to meet brand initiatives, standards, and guidelines
• Stay up to date on platform trends and jump in while they’re hot by creating videos featuring yourself, our products, and/or members of our team
• Conduct ongoing research projects on key industry trends and create competitive content insight reports to leverage findings into the development and execution of new ideas and innovations
• Continuously research our target audience and become the expert on where they are and what they want to see on TikTok
• Work in tandem with the paid social media team to assist on creation of paid and spark ads and assess possibilities of repurposing ad and influencer content for organic use
• Work with content creators and influencers from content ideation to budget negotiation to execution to posting
• Manage and strategize the best use of our TikTok content creation budget
• Collaborate cross-functionally to support all marketing efforts, including but not limited to: influencer activations, product launches, PR efforts, and brand campaigns
• Monitor, analyze and report on content metrics and insights to propose effective strategies for platform growth and enhanced views and engagement
• 2-3 years relevant social media or content creation experience featuring yourself as talent
• Deep understanding of TikTok as a channel

• 2-3 years relevant social media or content creation experience featuring yourself as talent
• Deep understanding of TikTok as a channel

• Fully remote work experience
• One-time allowance for home office setup
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on Tuesdays and Thursdays via Seamless/Grubhub
• Monthly wellness stipend
• Monthly work from home stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs