Growth Marketing Analytics & Insights , Senior Manager

As Senior Manager, Growth Marketing Analytics & Insights at Nutrafol, you will be responsible for managing end-to-end analysis of marketing campaigns, developing measurement strategies, building out reporting to communicate results, and partnering with the team to deliver analysis, insights, and strategic recommendations. You will work alongside partners on the Marketing, Finance, Product, Ecomm, and Tech teams to utilize and improve upon the company's robust analytics toolkit to guide strategy across the organization. This role requires a strong understanding of various marketing channels and their KPIs, as well as a strong analytics skill set, consistently using one to inform the other.

• Manage end-to-end analysis of marketing campaigns, while developing measurement strategy, building out reporting to communicate results, and partnering with the team to deliver analysis, insights and strategic recommendations; with a heavy emphasis on the latter.
• Create and present sophisticated analysis to senior leadership that brings insightful and measurable evaluation of data and storytelling.
• Measure impact of performance marketing campaigns and build reports and visualizations with marketing key metrics to help the team understand the effectiveness of different campaigns
• Partner with Growth Team to build experimental design to quantify campaign incrementality.
• Collaborate with the marketing team to establish test and learn strategy around marketing efforts.
• Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue.

• Bachelor's degree in marketing, analytics or similar discipline
• 5+ years experience extracting insights from data to inform decision-making
• Experience working in a retail/eCommerce environment; prior experience in a DTC, subscription-based, or lean/high-growth startup environment is a plus
• A strong understanding of differences between marketing channels, KPIs, and attribution methods
• Confident writing complex SQL queries, and habitually vet your work
• Fluent in discussing key marketing KPIs (CPA/CAC, AOV, CVR, LTV, etc)
• Excellent organizational, project and time management, communication, and presentation skills