Vp Jobs

About The Position

Requirements

• Bachelor's Degree Marketing, Business, Communications, or a related field preferred or equivalent years of experience
• Master's Degree Marketing, Business, Communications, or a related field preferred or equivalent years of experience
• 10+ years experience in email marketing, CRM, or lifecycle marketing, preferably within a retail, e-commerce, or CPG environment preferred
• 10+ years experience managing large-scale email marketing programs, with expertise in automation, personalization, and data-driven marketing
• 5+ years of experience leading teams preferred
• Expertise in developing, launching, and optimizing large-scale email campaigns, balancing promotional and lifecycle marketing efforts.
• Marketing Automation & Personalization: Strong experience with email marketing platforms (Salesforce Marketing Cloud or similar), CRM systems, and customer segmentation strategies.
• Proficiency in email performance analytics, A/B testing, and attribution modeling, with the ability to translate data into actionable insights.
• Deep understanding of email deliverability, sender reputation management, and regulatory compliance to maintain best-in-class inbox placement rates.
• Ability to partner with Merchandising, Loyalty, Creative, and IT teams to ensure email marketing supports broader business objectives.
• Passion for exploring new trends, AI-driven personalization, and emerging technologies to advance the effectiveness and efficiency of email marketing efforts.
• Strong cross-functional collaboration and communication skills, with the ability to present insights to both technical and non-technical audiences.

Responsibilities

• Develop and execute a comprehensive email marketing strategy, optimizing content, cadence, segmentation, and personalization to drive incremental revenue and customer engagement.
• Own the roadmap for email marketing automation and CRM technology, working with IT, Data Science, and external partners to enhance segmentation, personalization, and predictive modeling capabilities.
• Oversee the full lifecycle of email campaigns, including promotional, transactional, triggered, and automated customer journeys, ensuring consistency in messaging and brand tone.
• Leverage customer data, AI tools, and predictive analytics to create targeted, dynamic, and personalized email experiences that improve customer loyalty and lifetime value.
• Lead testing strategies (A/B, multivariate, send-time optimization) to continuously improve key performance indicators such as open rates, click-through rates, and conversion rates.
• Collaborate with cross-functional partners (Merchandising, Loyalty, Digital, and Brand teams) to align email campaigns with broader marketing initiatives and business priorities.
• Manage, mentor, and develop a team of email marketing professionals, fostering a culture of innovation, data-driven decision-making, and high performance.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, and other applicable laws) while maintaining high deliverability and sender reputation scores.

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes