VP, Head of Paid Media

LendingTree • Denver, CO

4h • Hybrid

About The Position

LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. They deploy a 9-figure annual marketing budget across digital channels, continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. The company is seeking a Head of Paid Media to lead this engine, owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.

Requirements

• 15+ years in performance marketing with a strong lead generation focus
• Experience managing large-scale paid media budgets
• Deep expertise across multiple channels: SEM, Paid Social, Programmatic, Affiliate / Partner ecosystems
• Proven ability to drive profitable growth at scale
• Strong analytical mindset with ability to make rapid, data-driven decisions
• Experience operating in: Marketplace businesses
• Hands-on operator with experience running campaigns, not just managing teams or agencies
• Track record of building and developing high-performing teams

Nice To Haves

• Financial services / high-consideration categories (strong plus)

Responsibilities

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
• Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
• Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
• Drive growth by expanding and optimizing key performance marketing channels, including: SEM (core growth driver), Paid Social, Programmatic / Display, Affiliate / Partner / Aggregator channels
• Experience driving a high-velocity testing culture
• Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
• Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• annual performance bonus
• generous benefits
• wellness programs
• time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day
• flexibility and trust that help you thrive both personally and professionally
• inclusive culture where diverse perspectives make us stronger
• innovation, inclusion, and ownership

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees