Head of Social Media

Honeydew•New York, NY

1d•Hybrid

About The Position

Honeydew's mission is to ensure that no one in the world has to suffer from a treatable skin concern because of an access issue ever again. Honeydew is building a platform for hundreds of millions of people globally to access expertise and science-backed skin treatments, including FDA-approved and custom-formulated prescriptions. We've helped 50,000+ patients get life-changing results, we're growing 4x YoY, and we're just getting started. We’re digitally native, scientifically rooted, integrated end-to-end (evaluation + treatments + lab tests), and fueled by a drive to empower every consumer with options that actually work. This role is an opportunity to build Honeydew a viral social presence, with significant creative control and upside on a well-resourced team. The ideal candidate will educate the world on skin treatment that actually works by building and launching content that captures attention and drives patients to access care.

Requirements

4+ years of experience owning organic social media and community management for a high-growth consumer (DTC/beauty/wellness/sports) or celebrity/influencer brand.
Demonstrated experience scaling organic channels, hitting real KPIs, and connecting social strategy to business outcomes.
Deep, current mastery of TikTok, Instagram, X/Twitter, YouTube.
Proficiency with social management and editing tools (Sprout Social, Later, CapCut, Canva, Adobe Creative Suite).
Hands-on experience briefing creators, directing UGC, editing short-form video, and writing sharp, native social copy.
Courage to take big creative swings and make bold content.
Maturity and discipline to protect brand reputation and compliance.
Comfort analyzing performance metrics, running experiments, and communicating ROI to leadership.
Understanding of healthcare regulations regarding prescriptions and treatments.

Nice To Haves

Experience in regulated categories (healthcare, telehealth, fintech, cybersecurity).
Comfort being on camera, either in content or a live stream.
Experience launching and moderating active online communities (Discord, Reddit, forums).

Responsibilities

Set the social media strategy, including platform focus (likely TikTok and IG, potentially YouTube or others), content direction, and brand presentation on social channels.
Create unignorable content across various formats including short-form video, memes, threads, graphics, and captions.
Concept, write, shoot, produce, and post high-quality content relevant to dermatology, skincare, and internet culture.
Actively engage with trending sounds, formats, and conversations on social platforms, prioritizing speed and relevance.
Drive online conversations by replying to comments, direct messages, and engaging in relevant online communities like Reddit and Discord.
Build an online brand that resonates with and is supported by the audience.
Collaborate with creators and influencers, and feature Honeydew's dermatologists, patients, and team members in content.
Plan and execute social media coverage for company milestones such as launches, news, and events.
Analyze social media performance metrics (reach, engagement, follower growth, website traffic, patient acquisition) and use data to inform future strategy.
Ensure all content adheres to healthcare regulations regarding prescriptions and treatments, maintaining a high quality bar and understanding compliance boundaries.
Keep the quality bar high and know where the lines are, and when you're not sure, you ask before you post.