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Digital Stores Go-to-Market Lead- Americas

Microsoft•Redmond, WA
•Remote
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About The Position

The Digital Stores Go-to-Market Lead – Americas is responsible for driving the planning and execution of go-to-market programs across products within Microsoft Digital Stores. This role partners with cross-functional teams across Product, Marketing, Merchandising, and Operations to translate global and regional priorities into customer-relevant, scalable execution, ensuring readiness, consistency, and performance across product launches, campaigns, and commercial moments. The role requires strong execution rigor, structured problem-solving, and the ability to continuously improve go-to-market approaches in a fast-paced eCommerce environment. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Requirements

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.

Nice To Haves

  • Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
  • 3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
  • 3+ years experience in integrated, digital or product marketing management.
  • 2+ years project/vendor management experience.

Responsibilities

  • Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
  • Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
  • Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
  • Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
  • Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
  • Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs
  • Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
  • Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
  • Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions
  • Embody our Culture & Values

Benefits

  • Certain roles may be eligible for benefits and other compensation.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

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