Economist Jobs

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AI Optimisation Manager (SEO / GEO / AEO)

The Economist GroupNew York, NY
$79,000 - $106,000Hybrid

About The Position

We’re looking for an AIO Manager to help evolve our search strategy for the AI-driven discovery era. This role will report to our Head of Optimization to help optimise content for AI-powered interfaces such as ChatGPT, Gemini, Perplexity, and other generative engines. You’ll play a key role in ensuring our content is discoverable, interpretable, and cited across both search and AI ecosystems. You’ll create long-term strategies that leverage AI deliberately to drive organic subscriber acquisition growth.

Requirements

  • Strong experience in SEO, search marketing or other technical disciplines
  • Experience in AIO / AEO / GEO, AI research and LLMs
  • Up to date in current and emerging AI trends
  • Experience with analytics tools and SEO softwares
  • Strong analytical skills and data driven decision making
  • Excellent communication skills and cross-team collaboration
  • Deep understanding of on-page, off-page and technical SEO best practices

Responsibilities

  • Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments
  • Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability
  • Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
  • Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses
  • Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
  • Translate emerging AI search trends into actionable growth opportunities
  • Run AIO audits and provide actionable recommendations
  • Monitor performance metrics and provide regular reporting on AI referral channels
  • Conduct in-depth keyword and AI prompts research and competitive audits
  • Partner closely with editorial, product, engineering, and marketing teams to align AI optimization strategies with business goals
  • Collaborate with data and analytics teams to define measurement frameworks and reporting for LLMs
  • Leverage AI tools and automation to improve marketing performance across acquisition channels and onsite conversion journeys
  • Identify opportunities to streamline and automate marketing and reporting workflows, reducing manual effort and increasing speed to execution
  • Collaborate with email marketing team on content initiatives such as subject line testing and schedule optimizations

Benefits

  • Highly competitive pension or 401(k) plan
  • Private health insurance
  • 24/7 access to counselling and wellbeing resources through our Employee Assistance Program
  • Work From Anywhere program (up to 25 days per year)
  • Generous annual and parental leave
  • Dedicated days off for volunteering
  • Dedicated days off for moving home
  • Free access to all The Economist content, including an online subscription, our range of apps, podcasts and more

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Based on current job postings on Teal, the average Economist salary in the US is approximately $163,000 per year, with a typical range of $68,000 to $285,000.
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