Performance Marketing Manager

The Economist Group • New York, NY

4d • $79,500 - $100,000 • Hybrid

About The Position

The Economist is seeking a highly analytical, hands-on Performance Marketing Manager to plan, build, launch and optimise in-house customer-acquisition campaigns across key biddable media platforms. The role focuses on paid social, paid search and organic social, using performance insights to support subscription growth. The successful candidate will work directly in advertising platforms, manage substantial budgets, translate data into action and partner with creative, analytics, product, editorial and marketing teams.

Requirements

• Experience in performance marketing, including significant hands-on responsibility for paid social and paid search.
• Experience working at a leading media or performance agency, or an established consumer brand.
• Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.
• Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
• Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.
• Familiarity with web analytics, attribution and reporting tools such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
• Experience working with owned social channels and reporting tools, and analysing organic engagement signals.
• Bachelor’s degree or equivalent relevant professional experience.
• Highly analytical and detail-oriented, with the ability to make decisions based on performance data.
• Hands-on, proactive and curious, with a test-and-learn mindset.
• Commercial understanding of how media performance connects to revenue and customer value.
• Strong organisation and ability to manage multiple campaigns, priorities and deadlines in a fast-paced environment.
• Strong communication skills, including the ability to turn performance data into clear recommendations.
• Collaborative approach and comfort working with creative, product, data and marketing stakeholders.
• Positive, accountable and motivated by ambitious growth targets.

Nice To Haves

• Experience with additional platforms such as LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs.
• Exposure to channels such as LinkedIn, Reddit, display and native media.

Responsibilities

• Plan, build, launch and optimise in-house paid search and paid social campaigns aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta, with possible exposure to LinkedIn, Reddit, display and native media.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasts and budget recommendations.
• Monitor performance and proactively optimise bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh effective ad creative and messaging.
• Work with analytics, data and product teams to support accurate measurement, reporting and attribution, and identify onsite and checkout-funnel opportunities.
• Produce campaign reporting and performance updates, communicating results, risks and recommended actions.
• Work with Editorial to optimise organic social content and develop more engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
• Help establish and maintain in-house campaign-management standards, documentation and quality assurance.

Benefits

• Competitive pension or 401(k) plan.
• Private health insurance.
• 24/7 access to counselling and wellbeing resources through the Employee Assistance Program.
• Work From Anywhere program, allowing work from a location where the employee has the legal right to work for up to 25 days per year.
• Generous annual and parental leave.
• Dedicated days off for volunteering and moving home.
• Free access to The Economist content, including an online subscription, apps and podcasts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level