Performance Marketing Manager

Mirage•New York, NY

3d•$100,000 - $160,000•Onsite

About The Position

Mirage is seeking a Performance Marketer to scale user acquisition across paid channels, with responsibility for campaigns on mobile and web. The role combines strategy and hands-on execution, including planning, launching, and optimizing campaigns as budgets grow, product features launch, and experiments run in parallel. The successful candidate will monitor performance, test ideas, ship creative, and identify opportunities for sustainable growth in a fast-moving startup environment. Most roles require in-person work at Mirage’s New York City headquarters in Union Square. Benefits listed apply to full-time employees only.

Requirements

At least 4 years of experience working in performance or growth marketing.
Experience across paid social channels such as Meta and TikTok.
Strong experimentation mindset and sound judgment about which tests are likely to have meaningful impact.
Solid understanding of conversion tracking across mobile and web platforms.
Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.

Responsibilities

Lead and manage user acquisition campaigns, focusing on efficient, scalable growth.
Support day-to-day management of paid acquisition channels, bringing deep expertise in Meta ads.
Identify and test emerging channels, such as OpenAI and Connected TV, to expand acquisition beyond core platforms.
Build campaigns, adjust bids, and optimize performance against KPIs such as CAC, LTV, and ROAS.
Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
Execute and analyze A/B tests across ad creative and campaign setups.
Prepare regular performance reports and contribute insights to optimization decisions and future investment.