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Senior Director, Brand Management - smartwater

Coca-Cola•Atlanta, GA
•Onsite
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About The Position

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. This role shapes the full brand experience—from product and packaging to positioning, communications, innovation, and commercial execution for the smartwater brand.

Requirements

  • 10+ years of progressive marketing leadership experience, preferably within CPG, beverage, lifestyle, or consumer-led brand environments.
  • Proven ability to lead brand strategy, innovation, portfolio management, commercialization, and cross-functional execution that delivers measurable results.
  • Strong understanding of Coca-Cola system dynamics, revenue growth management, customer and channel strategy, and commercial integration.
  • Experience using marketing technology, AI tools, consumer data, and analytics to improve effectiveness, selling stories, and decision-making.
  • Bachelor’s degree required.
  • Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

  • MBA preferred.

Responsibilities

  • Lead the smartwater growth agenda across the North America Operating Unit, strengthening brand equity, consumer relevance, and business performance.
  • Lead annual and multi-year growth planning, including the five-year innovation pipeline and strategic choices needed to deliver brand, portfolio, and business objectives.
  • Own the full brand experience across product, packaging, positioning, communications, and value proposition, ensuring strong commercialization across consumer, shopper, customer, and Coca-Cola system touchpoints.
  • Lead brand positioning, equity-building, portfolio choices, and investment decisions that sharpen differentiation and maximize return.
  • Partners with cross-functional teams, bottlers, customers, agencies, and suppliers to develop and scale products, packaging, programs, and experiences that meet consumer needs and deliver brand objectives.
  • Use consumer insights, cultural foresight, AI-enabled tools, analytics, and performance data to inform decisions, identify growth opportunities, and improve speed to market.
  • Track and communicate brand performance across volume, revenue, share, equity, innovation, and marketplace execution.
  • Lead, coach, and develop talent by setting priorities, building capability, and fostering accountability, inclusion, digital fluency, and continuous improvement.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • Annual Incentive Reference Value Percentage: 30

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What This Job Offers

Job Type

Full-time

Career Level

Senior

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