Director Jobs

About The Position

Requirements

• Experience supporting the development and execution of tailored communications and/or public affairs campaigns in partnership with other communications disciplines (e.g., media relations, public affairs, government relations, creative, research, etc.).
• Understanding of social & digital campaign strategy and execution.
• Excellent writing and editing skills.
• Understanding of digital and social platforms and relevant strategies.
• Ability to collect and use data, analytics, and other KPIs for campaign development and execution.
• Ability to work well with colleagues in other departments.
• Ability to understand intricacies of asset management industry regulation, as well as retirement and other personal finance issues.
• Previous support of social channels and digital platforms, including drafting content.

Nice To Haves

• Previous experience sourcing and managing outside vendors preferred.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Experience in politics, finance, or other heavily regulated industries preferred.
• Experience at or partnering with member associations preferred.
• Ability to work independently to create timely, impactful, and thoughtful digital content.

Responsibilities

• Works with the Director, Digital Strategy, and Managing Director, Strategic Communications, to operationalize communications vision for ICI into digital strategy.
• Plans, develops, and executes a comprehensive digital communications program to advance ICI’s business, brand, and advocacy goals at the national, state, and local levels.
• Key role in day-to-day work of ICI’s advocacy campaign, Secure Financial Future.
• Audits existing digital assets—including social media channels, websites, email marketing—to inform the development of communications program.
• Assists in website content management and maintaining relationship with external website partners.
• Develops and oversees the implementation of a paid strategy under the Director’s guidance, with responsibility for a six-figure advertising budget.
• Serves as a partner to other Strategic Communications practice areas.
• Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
• Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s digital impact.
• Supports conference and event marketing planning and execution, including on-the-ground support for principals.
• Designs and documents workflows, toolkits, guidelines, and standards.
• Commits to maintain understanding of changing trends and best practices.