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About The Position

We are looking for a Design Director to help shape the long-term player experience for an upcoming AAA, cross-platform competitive title, with a focus on Live Service and Meta systems. This role requires a blend of high-level vision and hands-on design craft, driving both the “what” and the “how” of the game’s overall player experience. While a core focus will be on Live Service and Meta, this role may contribute more broadly to the game’s design direction as needs evolve. You will partner closely with Product, Production, Creative, and cross-disciplinary teams to define and execute on an ambitious, evolving player experience. You will contribute directly to feature vision, design documentation, event frameworks, and seasonal content themes, while guiding teams to deliver high-quality experiences for players. You will also help to assemble and lead a group of Designers in these efforts, and evolve the efforts of this team over time to meet the needs of the product.

Requirements

  • Significant experience in game design, including work on live service systems, features, or player progression.
  • Experience working on live service games or evolving player-facing systems.
  • Proven ability to define and deliver feature visions, from concept through live operations.
  • Hands-on design expertise, with a willingness to contribute to design documentation and executional details
  • Strong collaboration skills, with experience working cross-functionally across Product, Engineering, Art, and Production, etc.
  • Experience designing and supporting content, events, or ongoing player experiences.
  • Strong understanding of player motivation, engagement loops, and retention principles.
  • Experience leading or mentoring designers, with a track record of improving team output and quality.
  • Strong communication skills, both written and verbal.
  • Passion for building high-quality player experiences.

Responsibilities

  • Shape the design vision for key areas of the game, with a focus on Live Service systems and the broader player experience around retention, monetization, and seasonal content.
  • Contribute hands-on to feature designs, design documentation, and player-facing systems
  • Develop scalable frameworks for content, events, and systems that support long-term engagement
  • Partner closely with Product to align on features, goals, content, and operations
  • Collaborate with Creative, Product, and Franchise leads to shape the vision for seasons and their content
  • Work across Production, Engineering, Art, UX, and other disciplines to deliver high-quality features and content
  • Help establish processes and best practices for design development, iteration, and live operations
  • Support the growth and execution of a design team across systems, content, and other gameplay areas
  • Drive continuous iteration based on player data, feedback, and live performance

Benefits

  • A generous PTO allowance
  • Summer and Winter holidays studio closure (separate to PTO allowance)
  • Private Medical & Dental Healthcare
  • Private Mental Health scheme
  • A generous annual Health & Wellbeing allowance
  • Discretionary Studio Bonus
  • Top range tech for your home set up
  • Other benefits based on your region

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