Director Of Engineering Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Eight years of progressively responsible experience in strategic marketing, including substantial responsibility for brand positioning, audience research, integrated marketing campaigns, and marketing performance measurement.
• Experience translating organizational priorities into marketing strategies, managing marketing budgets and allocating resources, and managing managers and professional staff for at least three years.
• Ability to provide visionary leadership and manage multiple operational units, including supervising managers and professional staff.
• Ability to establish organizational structures, policies, and performance measures for a multi-unit organization.
• Ability to bring together broad constituencies to build collaboration, teamwork, and synergies.
• Ability to analyze complex issues involving variable factors and exercise sound, independent judgment.
• Exceptional oral and written communication skills, including communicating strategic direction and evaluating messaging for varied audiences.
• Knowledge of strategic marketing, brand positioning, and integrated communications, particularly as they relate to organizational reputation and competitive standing.
• Knowledge of market research, audience segmentation, and targeting methods sufficient to identify priority audiences and inform marketing strategy.
• Skill in translating organizational goals into integrated marketing plans, campaign priorities, and resource allocations.
• Ability to use research, data, and marketing analytics to establish performance measures, evaluate effectiveness, and guide strategic decisions.
• Knowledge of paid media, web, video, social media, and digital trends and their application to marketing and communications.
• Knowledge of creative production tools and digital platforms sufficient to set standards and evaluate work quality and effectiveness.
• Skill in project management, time management, and prioritization across multiple units with concurrent deadlines.
• Skill in budget planning and management, including evaluating marketing investments and aligning expenditures with strategic priorities.
• Ability to direct vendors and agencies, including partners in marketing strategy, market research, creative services, media buying, and analytics.
• Ability to align editorial, creative, and digital capacity with organizational priorities and resolve competing demands.
• Ability to lead organizational change and establish shared planning, accountability, and collaboration across marketing and communications functions.
• Ability to develop and deliver training and professional development for managers and staff.
• Occasional evening and weekend work and occasional overnight travel are required.

Nice To Haves

• Master’s degree in Marketing, Communications, Public Relations, or a related field.
• Ten years of relevant, progressively responsible experience, including leadership of a multi-unit communications and marketing organization.
• Expertise in multiple marketing and communications specialty areas, such as design, writing, media relations, and marketing and communications strategy.
• Experience in higher education, a government agency, or an engineering or science organization.
• Knowledge of trends in public affairs, higher education, and the technology sector.
• Knowledge of reputation marketing and competitive positioning for higher education, engineering, science, or research-intensive organizations.
• Ability to translate complex research, technical information, and institutional achievements into compelling value propositions for priority audiences.
• Ability to navigate complex organizational and external dynamics with political acumen.
• Ability to manage communications under pressure with rapid turnaround.
• Skill in building strategic relationships with academic and research leaders, industry decision-makers, journalists, thought leaders, and other high-profile stakeholders.
• Knowledge of methods for assessing changes in brand awareness, audience perceptions, and institutional reputation.

Responsibilities

• Establish the college’s multi-year marketing and communications vision, strategic framework, priorities, and performance measures, aligned with its strategic plan and institutional goals.
• Lead integrated marketing strategy and translate institutional goals into audience priorities, differentiated positioning, coordinated campaigns, and resource allocations.
• Lead a sustained national reputation strategy to strengthen recognition of the college as a destination for engineering education, research, and collaboration.
• Direct market, audience, and competitive research to assess awareness and perceptions, identify barriers to recognition, and inform positioning, messaging, and marketing investments.
• Establish differentiated brand positioning and audience-specific value propositions based on the college’s research strengths, educational outcomes, and institutional impact.
• Direct integrated campaigns across paid, owned, earned, and shared channels, coordinating editorial content, creative work, digital platforms, and media outreach.
• Establish measures of awareness, perception, priority-audience engagement, and campaign effectiveness; evaluate results and adjust strategy, investment, and resource allocation.
• Advise the Dean and Chief Alignment Officer on national reputation, competitive positioning, enrollment growth, research visibility, partnerships, and institutional impact.
• Develop solutions to complex marketing, reputation, and communications challenges, exercising independent judgment amid competing policies, priorities, or resource demands.
• Provide operational management and administrative direction for all marketing and communications units, including the Office of Engineering Communications and departmental communications and marketing staff.
• Directly supervise the Director of Communications, managers, and professional staff, including hiring, training, evaluating, mentoring, and determining merit increases.
• Provide second-level oversight of personnel actions, performance management, and workload; resolve escalated staffing and operational issues.
• Design and approve unit organizational structure, reporting lines, staffing models, and new position requests; recommend future hiring needs to college administration.
• Develop and lead training and professional development for managers and staff across marketing and communications functions.
• Hold final approval authority for college visual brand identity and messaging policies across departmental print and digital platforms, within university brand standards.
• Oversee brand strategy, market research, paid media, audience targeting, marketing analytics, publications, media relations, web, video, and digital and social media operations; establish quality, effectiveness, and impact standards.
• Provide final review and approval of critical and high-profile communications before release, including crisis and sensitive-issue communications.
• Determine the balance of in-house versus outsourced production and approve major vendor and agency engagements.
• Represent college marketing and communications with university leadership, the University’s Office of Communications and Marketing, the UT Communications Council, and other campus communications offices.
• Coordinate communications and marketing strategy across academic departments, research centers, and administrative units to ensure consistent, high-impact messaging.
• Build and maintain strategic relationships with industry and community partners, media organizations, and external stakeholders to expand visibility and partnerships.
• Establish the overall marketing and communications budget and allocate personnel, funds, paid marketing, and equipment in line with strategic priorities and campaign performance.
• Review and approve unit and project budgets, and approve financial commitments for services, equipment, paid advertising, and marketing campaigns.
• Implement administrative processes and creative and project management tools to improve unit efficiency and accountability.