Business Development Manager Jobs

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Business Development Manager, Made for Movement

SUNRISE MEDICAL (US) LLC•Nashville, TN

About The Position

Made for Movement (MfM) is seeking an entrepreneurial Business Development Manager to establish and develop the company’s presence in the U.S. market in collaboration with Sunrise Medical. This hands-on business development and market-building position combines clinical credibility, commercial understanding, relationship development, and execution. The role will build market understanding, create clinical demand, develop key relationships, and lay the foundation for scalable commercial growth. The successful candidate will represent MfM in the United States and work directly with clinicians, healthcare institutions, key opinion leaders, and other stakeholders to understand market needs and demonstrate the clinical and commercial value of MfM solutions. The position involves developing U.S. market strategy and relationships, conducting product demonstrations and clinical engagements, generating commercial opportunities, building a qualified pipeline, and communicating market insights to MfM leadership and Sunrise Medical. Extensive travel throughout the United States is expected, along with regular monthly visits to Sunrise Medical’s U.S. headquarters in Nashville, Tennessee.

Requirements

  • Experience working within the U.S. healthcare system, preferably with clinics, rehabilitation centers, hospitals, VA facilities, or similar institutions.
  • Commercial experience in medical technology, healthcare, rehabilitation, or a related industry.
  • Understanding of complex medical technology sales cycles, including capital equipment (CapEx) sales.
  • Strong business development and relationship-building skills.
  • Ability to communicate effectively with clinical and commercial audiences.
  • Ability to work independently in an early-stage or market-building environment.
  • Strong organizational, analytical, and reporting skills.
  • Willingness and ability to travel extensively throughout the United States.

Nice To Haves

  • Clinical background, such as Physical Therapy (PT), Occupational Therapy (OT), Assistive Technology Professional (ATP), or a related healthcare or rehabilitation discipline.

Responsibilities

  • Establish and develop Made for Movement’s presence and market position in the United States.
  • Develop a structured understanding of U.S. pediatric, adult neurological, rehabilitation, and Veterans Affairs market segments.
  • Identify and prioritize target institutions, clinics, rehabilitation centers, and other potential customers.
  • Evaluate market opportunities, customer needs, the competitive landscape, and potential barriers to adoption.
  • Recommend go-to-market strategy, market positioning, pricing, resources, and scalability.
  • Translate market insights and customer feedback into actionable recommendations for Made for Movement and Sunrise Medical.
  • Build strong relationships with therapists, clinicians, healthcare professionals, institutions, and key opinion leaders.
  • Create clinical awareness and demand through direct engagement with healthcare professionals and organizations.
  • Conduct product demonstrations, clinical discussions, trials, and training sessions.
  • Coordinate and execute product try-outs and demonstrations at targeted clinical sites.
  • Communicate the clinical value and potential applications of Made for Movement products.
  • Establish reference sites where prospective customers can experience and evaluate Made for Movement solutions.
  • Build and maintain a qualified pipeline of prospective customers and opportunities.
  • Identify product adoption opportunities and develop relationships through the healthcare sales cycle.
  • Translate clinical interest into commercial opportunities and measurable market traction.
  • Establish proof points and reference accounts to support future commercial expansion.
  • Track market activity, customer feedback, opportunities, and key performance indicators through structured reporting.
  • Serve as Made for Movement’s primary U.S. market presence during the initial market-development phase.
  • Work with the Made for Movement CEO and leadership team to communicate market insights, opportunities, and challenges.
  • Collaborate with Sunrise Medical North America to leverage its resources, expertise, relationships, and infrastructure.
  • Support alignment between Made for Movement and Sunrise Medical on U.S. market strategy and commercial development.
  • Travel regularly throughout the United States and make regular monthly visits to Sunrise Medical’s U.S. headquarters in Nashville.

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