About the position
The job overview for this role is that the company, Hatch, is seeking a Visual Brand Lead to join their growing design team. The ideal candidate should have a strong background in visual design and brand development, with a passion for creating beautiful and human-centered experiences. The Visual Brand Lead will play a key role in developing and nurturing a distinct look and feel for the visual design language at Hatch, working across various functions to bring the brand to life. They will be responsible for maintaining and expanding the design language and guidelines, leading photo and video shoots, and setting a vision for the app UI. This role will report to the VP of Design and requires the candidate to be based in the United States or Canada.
Responsibilities
- Build a solid understanding of the device ecosystem, the science of sleep, and the current visual design language
- Form strong collaborative relationships across the design, product, and marketing teams
- Capture opportunities to level up the visual brand presence across channels
- Create sketches, building blocks, and foundational elements for a visual design system
- See work come to life across different touch-points and constantly improve and update products
- Work closely with the Creative Director on Marketing to develop visual directions for web, campaigns, and product launches
- Design and launch visual updates to the core app interface to create a cohesive and delightful experience for customers
- Update the design system and integrate the visual design language with brand guidelines
- Build on learnings and design language work to develop and launch a new product
- Collaborate across design, product, and marketing teams to launch new features, products, and experiences
- Actively contribute to infusing creativity, play, and learning into the team culture
- Passion for creating compelling brand and visual design work
- 8+ years of visual design experience with a strong portfolio showcasing abilities and imagination
- Significant experience using core visual design tools: Figma, Illustrator, Photoshop, and hand skills
- Experience utilizing design research and strong design sensibilities to transform customer needs and business goals into engaging and polished designs
- Deep understanding of color, space, typography, iconography, illustration, and communication design best practices
- Excitement about building a strong design culture within a fast-paced startup environment
- Bonus if excited to design for wellness, connected devices, and employ a