Associate Creative Director, Copy

The job overview for this position is that Hatch is seeking an associate creative director with a strong copy background to enhance their marketing team. The role involves transforming their current copy into engaging and captivating content that aligns with the brand's voice and resonates with the target audience. The successful candidate will collaborate closely with the brand team, creative leadership, and growth teams to create customer-first copy across various formats. Additionally, they will oversee and manage a team of copywriters and contribute to the overall brand strategy.

• Collaborate closely with the brand team to bring Hatch's brand voice across all consumer touch points
• Transform marketing strategy imperatives and business objectives into customer-first copy
• Ideate and create engaging consumer-facing copy across various formats
• Work closely with creative leadership, brand, and growth teams to translate campaign direction and customer insights into compelling copy
• Partner with marketing designers to combine visual and written content
• Gather information, integrate feedback, and manage the approval process
• Create digital customer experiences and distill complex ideas into clear, concise creative
• Adapt to different teams and channels in a fast-paced environment
• Review data and user feedback to identify creative insights and opportunities
• Oversee and manage a team of copywriters
• Have 6+ years of experience as a brand/marketing copywriter
• Demonstrate strategic and conceptual campaign thinking in a portfolio
• Be a strong storyteller and develop campaigns that capture attention and build product brands
• Make complex concepts into consumer-friendly messaging
• Have proficiency in Excel.

• 6+ years of experience as a brand/marketing copywriter on consumer-facing products, ideally in a start-up environment
• Strong storyteller with the ability to develop campaigns that get customers' attention and build product brands people love
• Experience in making complex, high level concepts into consumer-friendly messaging
• A portfolio that shows strategic and conceptual campaign thinking applied across a range of deliverables, including brand campaigns, paid and organic social, product messaging, lifecycle, and brand guidelines
• Ability to collaborate closely with the brand team to bring Hatch's brand voice across all consumer touch points in support of the overall marketing vision and objectives, and channel business needs
• Ability to transform marketing strategy imperatives and business objectives into delightful, customer-first copy that brings the brand story to life
• Ability to ideate and create engaging consumer-facing copy that resonates with the target audience across a range of formats, including digital acquisition campaigns, product launches, emails, OOH, paid advertising, etc.
• Ability to work closely with creative leadership, brand, and growth teams to translate high-level campaign direction, customer insights data, and current trends into compelling copy
• Ability to partner closely with marketing designers to combine visual and written content
• Proactive and detail-oriented mindset to gather information, integrate feedback, and keep work moving from first draft to final approval
• Experience with creating digital customer experiences with the ability to distill complex ideas and objectives into clear, concise creative
• Ability to change gears easily, working with different teams and channels in a fast-paced, iterative environment
• Ability and curiosity to review data and process user feedback to identify creative insights and opportunities
• Experience in overseeing and managing a team of copywriters and knowing when to bring on additional team members based on creative brief

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health's platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks