Upstream Product Manager

CIVCO Medical Solutions • ,

13h • $110,000 - $165,000

About The Position

CIVCO Medical Solutions is seeking an Upstream Product Manager to lead strategic innovation and product development for its ultrasound-based specialty device portfolio. The role focuses on expanding and modernizing the portfolio by developing an ideation and innovation pipeline and translating unmet clinical needs into commercially successful products. The position covers established markets—including urology, women’s health, radiology, point-of-care ultrasound (POCUS), and probe disinfection—as well as new and growing ultrasound-guided procedure markets.

The Upstream Product Manager develops the upstream product roadmap, evaluates opportunities and early feasibility, and uses market, technology, competitive, and customer insights to guide product concepts. The role builds relationships with key opinion leaders and clinical partners, gathers feedback through advisory boards, interviews, and clinical observations, and represents CIVCO at industry events. In partnership with product strategy, business development, and R&D, the manager turns market opportunities into business cases and product requirements and supports portfolio prioritization.

The role requires travel of up to 30% and the ability to meet vendor credentialing requirements for healthcare systems, including COVID-19 vaccination where required. The work environment is usually moderately noisy. The position regularly involves sitting and talking or hearing, and also requires standing, walking, close vision, and occasional lifting or moving of up to 50 pounds. Travel by automobile and other means is required.

Requirements

• At least 7 years of experience in medical device or ultrasound-based product management, upstream product marketing, or product development.
• Strong familiarity with product management strategy and new product development.
• Ability to identify product desirability and address unmet needs.
• Demonstrated ability to drive innovation pipelines and launch high-revenue products.
• Proven success building business cases and assessing product opportunities using evidence such as market data, industry trends, competitive intelligence, and voice-of-customer research.
• Ability to understand customer feedback objectively and make recommendations in customers’ best interests.
• Intimate understanding of clinical workflows for image-guided procedures.
• Comfort with clinical data and leading key opinion leader discussions.
• Strong communication skills, including the ability to articulate a vision clearly and simplify complex topics.
• Ability to work in ambiguity with minimal guidance, break initiatives into manageable tasks, and demonstrate self-starting initiative, ownership, and accountability.
• Willingness and ability to travel up to 30%.
• Ability to meet vendor credentialing requirements for healthcare systems, including COVID-19 vaccination where required.

Nice To Haves

• Prior clinical or industry-based ultrasound experience.
• Prior experience with single-use procedural medical devices and consumable products.
• Working knowledge of hospital environments, including organizational structures and administration.
• Global or international business experience.
• High proficiency in Microsoft Office and willingness to learn and incorporate AI tools into daily work.

Responsibilities

• Construct an upstream product development roadmap aligned with CIVCO’s innovation and growth objectives.
• Build and maintain an innovation pipeline from product concept to project activation.
• Lead opportunity assessments, voice-of-customer research, and early feasibility studies for new product concepts.
• Conduct ongoing market, technology, and competitive landscape analyses in ultrasound-guided procedure markets, including urology, women’s health, radiology, POCUS, and probe disinfection.
• Identify emerging trends in ultrasound systems, probe technologies, and procedural workflows that affect CIVCO’s strategic direction.
• Establish and nurture relationships with key opinion leaders and strategic clinical partners to guide ideation and validate concepts.
• Facilitate advisory boards, customer interviews, and clinical observation sessions to uncover unmet procedural needs and workflow improvements.
• Represent CIVCO Medical Solutions at trade shows, conferences, and symposia for ongoing education and awareness of ultrasound device market trends.
• Partner with product strategy, business development, and R&D to translate market opportunities into business cases and product requirements.
• Support portfolio prioritization through financial modeling, customer insight, and market potential analysis.

Benefits

• Company-sponsored health plans.
• 401(k) plans with company matching starting on day one.
• Employee Stock Purchase Plans.
• Lifestyle and tuition reimbursements.
• Paid leave.
• Vacation plans with a minimum of 17 days annually.
• An environment that encourages development, recognizes achievements, and supports work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed