Product Manager, Upstream Marketing TMVR Global Marketing

Edwards Lifesciences • Irvine, CA

1d • $108,000 - $153,000

About The Position

The Product Manager, Upstream Marketing supports marketing activities and business outcomes for Edwards’ Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit, with a focus on transcatheter mitral valve replacement (TMVR). The role helps shape product design and strategy by translating customer and market needs into product requirements and business opportunities.

The position leads management of the product-line portfolio and lifecycle, including global product launches, end-of-life planning, and strategies for product cannibalization. It develops global marketing strategies, identifies unmet needs and market opportunities, and provides input to the product development pipeline. The role also analyzes market conditions—including reimbursement, legislation, economics, regulations, and competition—to guide strategy and support growth.

Requirements

• Bachelor's degree in a related field.
• At least 5 years of experience, or equivalent work experience based on Edwards criteria.

Nice To Haves

• Master's degree or equivalent in a related field with 3 years of experience, or equivalent work experience based on Edwards criteria.
• Medical device or healthcare industry experience, or experience in sales or marketing.
• Proven expertise in MS Office Suite.
• Excellent written and verbal communication, interpersonal, consultative, and relationship-management skills.
• Strong problem-solving, critical-thinking, and investigative skills.
• Experience tracking and interpreting market share, pricing, average selling prices (ASPs), and competitive dynamics.
• Substantial knowledge of marketing concepts and principles.
• Ability to coach others in one or more functional areas.
• Ability to create and execute comprehensive marketing strategies and supporting plans.
• Ability to measure and track program and initiative performance.
• Ability to forecast product lines for short- and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.
• Fundamental clinical knowledge related to hospital environments, clinical practice, and reimbursement policies.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and with senior internal and external personnel.
• Ability to manage competing priorities in a fast-paced environment.
• Ability to work closely with global marketing teams, key opinion leaders, and regional sales managers.
• Ability to follow company rules and requirements, including pandemic protocols and Environmental Health & Safety rules, and to take appropriate measures to prevent injuries and pollution and protect the environment.

Responsibilities

• Participate in technical team meetings and drive product design requirements using voice-of-customer inputs.
• Identify and develop global marketing strategies and supporting tactics based on market trends, unmet needs, and opportunities to expand or enter markets.
• Manage the product-line portfolio and identify opportunities for the product development pipeline, including line extensions.
• Translate market needs and opportunities into strategic direction and develop relationships with key opinion leaders.
• Manage the product portfolio lifecycle, including global product launches and end-of-life planning with cannibalization strategies.
• Analyze market drivers such as reimbursement, legislation, economics, regulatory requirements, and competition, and develop strategies to capitalize on opportunities and mitigate threats.
• Participate in new-product-development design-control activities.
• Conduct global market research and analysis to identify markets and business opportunities and assess market potential and associated risks.

Benefits

• Competitive salaries
• Performance-based incentives
• A wide variety of benefits programs to address employees’ and their families’ diverse individual needs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level