Associate Manager, Global Upstream Marketing
About The Position
The Associate Manager, Global Upstream Marketing will help shape Stryker’s Trauma portfolio by developing and evolving products based on customer, market, and competitive insights. The role drives product lifecycle management, identifies opportunities to strengthen the portfolio, and partners with Research & Development and cross-functional teams to define and deliver new products. The position leads market and customer analysis, translates research into product and portfolio strategies, and develops financial models and business cases to support investment decisions. It also leads cross-functional new product development and commercialization activities, defines business and marketing objectives and pre-commercialization plans, and partners on evidence-generation priorities and product messaging. Responsibilities include launch planning, evaluating business performance, and recommending portfolio investments and growth strategies. The role is hybrid and involves 30% travel.
Requirements
- Bachelor’s degree.
- At least 6 years of professional experience in marketing, product management, portfolio management, sales, Research & Development, finance, or a related business function.
- Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
- Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
- Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
- Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.
Nice To Haves
- At least 2 years of experience in medical devices, healthcare, or another regulated industry.
- Experience in new product development, commercialization, product launches, product lifecycle management, Voice of Customer research, competitive intelligence, global product management, or international commercialization.
Responsibilities
- Lead market, customer, competitive, and industry analysis to identify unmet needs, opportunities, trends, and sources of growth.
- Translate Voice of Customer, key opinion leader, qualitative, quantitative, and third-party research into product and portfolio strategies.
- Develop financial models, business cases, forecasts, pricing analyses, and return-on-investment assessments for product development and investment decisions.
- Lead cross-functional new product development and commercialization with Research & Development, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
- Define business and marketing objectives, customer segmentation and targeting strategies, value propositions, and pre-commercialization plans.
- Partner with Clinical Affairs and Product Marketing to establish evidence-generation priorities, publication strategies, and clinically supported product messaging.
- Drive product lifecycle management and launch planning, including sales tools, channel communications, pricing approaches, performance measures, and contingency planning.
- Evaluate market potential, customer acquisition and retention opportunities, sales trends, and business performance to recommend portfolio investments and growth strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
