Sr. Manager, Global Upstream Marketing

Stryker • Mahwah, NJ

6d • Hybrid

About The Position

The Senior Manager, Global Upstream Marketing will shape the future product or portfolio development strategy for Stryker’s Trauma organization by applying an understanding of user needs and market insights. The role is responsible for product lifecycle management and maintaining portfolio strength, including product introductions and obsolescence. It works closely with Research & Development and other cross-functional partners to define and deliver new products. The position has global portfolio scope and requires strong working relationships with global counterparts.

The role leads portfolio and market strategy, translating customer and market insights into product opportunities and business recommendations. It guides new product development from concept through commercialization, develops long-term portfolio strategies, and oversees lifecycle management. It also directs market segmentation, forecasting, pricing, customer acquisition and retention strategies, marketing investments, and performance analysis. In partnership with Clinical Affairs and Research & Development, it identifies evidence-generation priorities. The position builds customer and key opinion leader relationships and leads a team through recruiting, coaching, prioritization, and cross-functional coordination.

Requirements

• Bachelor’s degree.
• Minimum 10 years of professional experience.
• Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
• Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
• Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
• Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.

Nice To Haves

• Master of Business Administration (MBA).
• Minimum 7 years of experience in medical devices or marketing.
• Minimum 4 years of people management experience.
• People leadership experience.
• Experience with Microsoft Excel, Word, and PowerPoint.

Responsibilities

• Lead portfolio and market strategy by evaluating competitive dynamics, market penetration, healthcare trends, customer needs, and new market opportunities.
• Translate Voice of Customer, key opinion leader feedback, market research, and qualitative and quantitative data into unmet needs, product opportunities, and actionable business recommendations.
• Guide new product development from concept through commercialization in partnership with Research & Development and cross-functional stakeholders.
• Develop long-term portfolio strategies and lead product lifecycle management from launch through obsolescence, communicating recommendations to senior stakeholders.
• Direct market segmentation, forecasting, pricing, customer acquisition and retention strategies, marketing investments, and performance analysis.
• Partner with Clinical Affairs and Research & Development to identify evidence-generation priorities, including clinical studies, research grants, cost-benefit analyses, and clinical claims strategies.
• Build and maintain relationships with key opinion leaders and customers to identify emerging needs, validate strategic assumptions, and inform product and portfolio decisions.
• Lead and develop a team by recruiting talent, establishing priorities, coaching performance, building portfolio strategy capabilities, and coordinating work across functions and divisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior