Sr. Marketing Manager (Global apparel)
About The Position
As Senior Marketing Manager at Teton Outfitters, a subsidiary of Polaris Inc., you will lead global marketing strategy and execution for the KLIM and 509 brands. Reporting directly to the General Manager, you will oversee a marketing team responsible for brand positioning, consumer engagement, communications, public relations, content strategy, athlete and ambassador programs, events, and integrated campaigns across global markets. You will work with Product, Sales, Consumer Direct, Creative, and Operations to align marketing initiatives with business objectives while maintaining each brand’s distinct identity and market position. The role offers broad ownership of the marketing function, including team leadership, brand development, and go-to-market execution, with an impact on brand equity and long-term business growth. The position follows a hybrid work schedule based in Rigby, Idaho, with Tuesday through Thursday designated as in-office days. Occasional evening and weekend work is required during events, product launches, and peak business periods. Candidates must be local or willing to relocate. Travel of up to 15%, domestically and internationally, may be required. The position is not eligible for sponsorship.
Requirements
- Bachelor of Science degree in Marketing, Communications, Business, or a related field.
- At least 8 years of progressive marketing experience, including leadership responsibilities.
- Experience managing and developing marketing teams, including coaching employees, establishing performance expectations, and coordinating cross-functional marketing initiatives.
- Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.
- Experience building and growing consumer brands within outdoor, powersports, apparel, sporting goods, or adjacent industries.
- Strong understanding of consumer behavior, market research, brand management, and applying consumer insights to marketing strategy.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and collaborate across functions and organizational levels.
- Strong strategic thinking and analytical capabilities, including evaluating marketing performance, managing priorities, and making data-informed decisions.
- Must be local to the Rigby, Idaho area or willing to relocate.
- Ability to travel up to 15% domestically and internationally as needed.
- Position is not eligible for sponsorship.
- Former employees must be eligible for rehire; current employees must be in good standing.
Nice To Haves
- Experience leading global or multi-market marketing organizations.
- Experience managing athlete, ambassador, sponsorship, or event marketing programs.
- Familiarity with digital marketing channels and consumer-direct business models.
- Passion for powersports, outdoor recreation, or technical apparel industries.
Responsibilities
- Lead, coach, and develop a global marketing team of approximately four direct reports and seven team members total, setting priorities, performance expectations, and development plans while promoting accountability, collaboration, and continuous improvement.
- Develop and execute global marketing strategies for KLIM and 509 that strengthen brand positioning, support business objectives, and maintain consistent messaging and storytelling across markets and consumer touchpoints.
- Lead integrated campaigns across owned and earned channels, including seasonal product launches, promotions, and consumer engagement programs.
- Partner with Product, Sales, Consumer Direct, Creative, and Operations to align marketing priorities with product roadmaps, seasonal objectives, and go-to-market strategies.
- Establish and oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials, while maintaining brand standards and communicating product innovation and performance benefits.
- Direct global public relations and brand communications, including media relations, press releases, executive communications, industry partnerships, and crisis communication planning and response.
- Lead athlete, ambassador, influencer, and sponsorship programs, building partner relationships and ensuring initiatives support brand credibility, consumer engagement, and business objectives.
- Oversee event marketing, experiential activations, product shows, and industry events, ensuring effective execution and measurable value from sponsorships and partnerships.
- Analyze consumer insights, market trends, competitive activity, and campaign performance to guide decisions, optimize investments, and identify opportunities in domestic and international markets.
- Develop and manage an annual marketing budget of approximately $2.5 million, allocate resources, monitor spending, and evaluate agency, vendor, and partnership performance to maximize effectiveness and ROI.
- Maintain consistent brand experiences across global markets by upholding brand standards, aligning internal stakeholders, and adapting communications to regional preferences and market conditions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
