Global Marketing Manager

Reef Lifestyle LLC • Carlsbad, CA

1d • $105,000 - $115,000 • Hybrid

About The Position

The International Marketing Manager leads REEF’s international brand and go-to-market strategy across 35 distributor markets (70 countries) and serves as the key liaison between REEF headquarters and international distributors. The role translates global strategy into local execution, supports distributor sell-in, leads product collaborations, and works closely with Retail Marketing, Creative, Sales, Product, and E-Commerce teams on content, retail presence, and global events.

This is a full-time, exempt position based in Carlsbad, California, with a hybrid schedule of three days per week in the Carlsbad headquarters and two days remote. International travel may be required as needed.

Requirements

• At least 5 years of experience in international marketing, brand marketing, or a closely related role.
• Ability to translate global brand strategy into market-specific execution across diverse regions and cultures.
• Experience building and presenting sell-in materials, pitch decks, and marketing toolkits for external partners.
• Experience working cross-functionally across Marketing, Sales, Creative, Product, and E-Commerce in a consumer brand.
• Bachelor’s degree in Marketing, Business, International Business, or a related field.
• Ability to travel internationally as needed.

Nice To Haves

• Direct experience managing distributor or franchise partner relationships.
• Experience in footwear, apparel, or an adjacent consumer category.

Responsibilities

• Lead development and execution of REEF’s international brand and go-to-market strategy across distributor markets, aligning global priorities with local opportunities and consumer insight.
• Serve as the liaison between REEF headquarters and international distributors, translating global strategy into local marketing, product, retail, and e-commerce plans.
• Coordinate seasonal international marketing communications, go-to-market direction, campaign priorities, calendars, and product storytelling.
• Review distributor marketing plans to ensure investments and execution support seasonal initiatives and protect brand positioning.
• Guide distributors on brand activations, public relations, social media, ambassadors, and local events; identify and share successful regional initiatives.
• Work with the International team to identify growth opportunities and support new market launches and transitions.
• Manage international marketing budgets and investments, prioritizing resources according to return on investment, business objectives, and brand impact.
• Share seasonal sell-in tools and resources with international partners, including templates, presentations, and brand videos.
• Develop strategic sell-in decks for key styles, franchises, and categories to communicate product stories and positioning.
• Share Product House and seasonal product information ahead of distributor buying periods.
• Support international pitch decks and presentation materials covering product opportunities, market insights, and growth potential.
• Work with distributors, Creative, and Brand teams to identify content gaps and support regional content initiatives, photoshoots, and localized assets.
• Support international trade shows and showroom elevation, including creative guidance on imagery and product storytelling.
• Partner with Retail Marketing on international visual merchandising strategy, including fixtures, concept stores, point-of-purchase materials, gifts with purchase, and shop-in-shops.
• Coordinate the annual international fixture and point-of-purchase buy with Sales, vendors, and distributors, managing timelines and execution.
• Partner with Sales on REEF Global Brand Meetings, supporting communications, distributor programming, and event logistics.
• Support the development and presentation of international presentations and the International Marketing strategy.
• Lead international collaborations from concept through completion, coordinating product development, timelines, go-to-market planning, market execution, and post-launch recaps.
• Partner with E-Commerce to bring reef.com exclusives to international .com partners and share product priorities and seasonal calendars.
• Share reef.com strategies, learnings, and best practices with international partners to strengthen digital storytelling and brand consistency.
• Support international e-commerce site launches and help ensure brand, product, and marketing readiness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level