Sr. Marketing Manager (Global apparel)

Teton Outfitters - KLIM/509 Brands•Rigby, ID

2d•Hybrid

About The Position

As Senior Marketing Manager at Teton Outfitters, a subsidiary of Polaris Inc., you will lead global marketing strategy and execution for the KLIM and 509 brands. Reporting directly to the General Manager, you will oversee a marketing team responsible for brand positioning, consumer engagement, communications, public relations, content strategy, athlete and ambassador programs, events, and integrated campaigns across global markets. You will work with Product, Sales, Consumer Direct, Creative, and Operations to align marketing initiatives with business objectives while preserving each brand’s distinct identity and market position. The role includes broad ownership of the marketing function, team leadership, brand development, and go-to-market execution, with influence on brand equity and long-term business growth. The position follows a hybrid schedule based in Rigby, Idaho, with Tuesday through Thursday designated as in-office days. Occasional evening and weekend work is required during events, product launches, and peak business periods. Travel of up to 15% domestically and internationally may be required. Only local or relocatable candidates will be considered, and the position is not eligible for sponsorship.

Requirements

Bachelor of Science degree in Marketing, Communications, Business, or a related field.
At least 8 years of progressive marketing experience, including leadership responsibilities.
Experience managing and developing marketing teams, including coaching employees, setting performance expectations, and coordinating cross-functional marketing initiatives.
Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns.
Experience building and growing consumer brands within outdoor, powersports, apparel, sporting goods, or adjacent industries.
Strong understanding of consumer behavior, market research, and brand management, including applying consumer insights to marketing strategy.
Excellent communication, presentation, and interpersonal skills, with ability to influence stakeholders and collaborate across organizational functions and levels.
Strong strategic thinking and analytical capabilities, including evaluating marketing performance, managing priorities, and making data-informed decisions.
Only local or relocatable candidates will be considered.
Ability to travel up to 15%, domestically and internationally, as needed.
Not eligible for sponsorship.
Former employees must be eligible for rehire; current employees must be in good standing.

Nice To Haves

Experience leading global or multi-market marketing organizations.
Experience managing athlete, ambassador, sponsorship, or event marketing programs.
Familiarity with digital marketing channels and consumer-direct business models.
Passion for powersports, outdoor recreation, or technical apparel industries.

Responsibilities

Lead, coach, and develop a global marketing team of approximately four direct reports and seven total team members, setting priorities, performance expectations, and development plans while fostering accountability, collaboration, and continuous improvement.
Develop and execute global marketing strategies for KLIM and 509 that strengthen brand positioning, support business objectives, and maintain consistent messaging and storytelling across markets and consumer touchpoints.
Lead integrated campaigns across owned and earned channels, including seasonal product launches, promotions, and consumer engagement programs.
Partner with Product, Sales, Consumer Direct, Creative, and Operations to align marketing priorities with product roadmaps, seasonal objectives, and go-to-market strategies.
Establish and oversee content and creative strategies, including product photography, video, brand storytelling, and marketing materials.
Direct global public relations and brand communications, including media relations, press releases, executive communications, industry partnerships, and crisis communications planning and response.
Lead athlete, ambassador, influencer, and sponsorship programs and build relationships with key partners.
Oversee event marketing, experiential activations, product shows, and industry events, and assess the value of sponsorships and partnerships.
Analyze consumer insights, market trends, competitive activity, and campaign performance to guide decisions, optimize investments, and identify opportunities across domestic and international markets.
Develop and manage an annual marketing budget of approximately $2.5 million; allocate resources, monitor spending, and evaluate agency, vendor, and partnership performance.
Maintain consistent brand experiences and standards across global markets, align internal stakeholders, and adapt communications to regional consumer preferences and market conditions.