Sr. Manager, Global Upstream Marketing
About The Position
Shape the future of Stryker’s Trauma organization by setting product or portfolio development strategy based on user needs and market insights. The role is responsible for product lifecycle management and portfolio strength, including product introductions and obsolescence. It works closely with Research & Development and cross-functional partners to define and deliver new products. The portfolio has a global scope, requiring strong working relationships with global counterparts. The Senior Manager leads portfolio and market strategy, translates customer and market insights into product opportunities, guides development from concept through commercialization, and directs lifecycle and growth strategies. The position also partners on clinical evidence priorities and builds relationships with key opinion leaders and customers. It leads and develops a team while coordinating work across functions and divisions.
Requirements
- Bachelor’s degree.
- Minimum 10 years of professional experience.
- Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
- Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
- Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
- Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.
Nice To Haves
- Master of Business Administration (MBA).
- Minimum 7 years of experience in medical devices or marketing.
- Minimum 4 years of people management experience.
- People leadership.
- Experience with Microsoft Excel, Word, and PowerPoint.
Responsibilities
- Lead portfolio and market strategy by evaluating competitive dynamics, market penetration, healthcare trends, customer needs, and new market opportunities.
- Translate Voice of Customer, key opinion leader feedback, market research, and qualitative and quantitative data into unmet needs, product opportunities, and business recommendations.
- Guide new product development from concept through commercialization in partnership with Research & Development and cross-functional stakeholders.
- Develop long-term portfolio strategies and lead product lifecycle management from launch through obsolescence; communicate recommendations to senior stakeholders.
- Direct market segmentation, forecasting, pricing, customer acquisition and retention strategies, marketing investments, and performance analysis.
- Partner with Clinical Affairs and Research & Development to identify evidence-generation priorities, including clinical studies, research grants, cost-benefit analyses, and clinical claims strategies.
- Build and maintain relationships with key opinion leaders and customers to identify emerging needs and inform product and portfolio decisions.
- Lead and develop a team by recruiting talent, establishing priorities, coaching performance, building portfolio strategy capabilities, and coordinating work across functions and divisions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
