Global Product Marketing Manager

GE HealthCare

2d • $116,000 - $174,000

About The Position

The Global Product Marketing Manager executes product marketing across the X-ray portfolio, translating product marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. The role supports fixed, mobile, fluoroscopy, and digital X-ray products, including AI, and connects portfolio strategy with day-to-day delivery. It enables regional product marketing execution but does not replace regional teams or directly own customer relationships.

The manager works with the Product Marketing Director and regional marketing on product launches, sales materials, competitive operations, evidence-based content, regional assets, marketing operations, and cross-functional launch coordination. The role also consolidates field and market feedback for R&D and Product Management roadmap discussions.

For U.S.-based positions, the annual pay range is $116,000–$174,000. The role may also be eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives. GE HealthCare offers medical, dental, and vision coverage; paid time off; a 401(k) plan with employee and company contribution opportunities; life, disability, and accident insurance; and tuition reimbursement. Visa sponsorship is not available. Relocation assistance is not provided. The application deadline is November 08, 2026.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering.
• 3–5 years of experience in product marketing; medical devices or another regulated B2B environment is preferred.
• Experience building sales enablement content and supporting product launches end-to-end.
• Comfort working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
• Strong project management and prioritization skills.
• Excellent written and verbal communication skills.
• Fluency in English.
• Must be legally authorized to work in the United States; the employer will not sponsor employment visas for this opening.

Nice To Haves

• MBA.
• Product marketing experience in medical devices or another regulated B2B environment.
• Additional language skills.

Responsibilities

• Build and drive launch plans for each product launch, including internal readiness, training, milestone tracking, and PRD and NCA support.
• Coordinate external launch delivery, including campaigns, press activities, and webinars, with the Director and regional marketing.
• Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.
• Own the portfolio marketing kit, including battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
• Keep sales-facing content current, accurate, and aligned with positioning set by the Director.
• Run product-level competitive tracking and win/loss analysis; feed findings into portfolio strategy and flag competitive shifts requiring a commercial response.
• Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
• Ensure content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.
• Build master assets for regional localization so regional teams can execute in-country without rebuilding core materials.
• Support regional teams with opportunity/bowler-level visibility and coordination without directly owning customer relationships.
• Maintain the asset library with Marketing Communications and manage content approvals in line with regulatory, legal, and brand requirements.
• Track indicators and KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics.
• Consolidate customer, competitive, and regional feedback into clear, prioritized input for R&D and Product Management roadmap discussions.
• Support the Product Marketing Director in cross-functional coordination with R&D, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies.

Benefits

• Competitive benefits package including medical, dental, and vision coverage.
• Paid time off.
• 401(k) plan with employee and company contribution opportunities.
• Life, disability, and accident insurance.
• Tuition reimbursement.
• May be eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives.
• Professional development and challenging careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level