Global Product Marketing Manager, Cell Sorters

Becton Dickinson Medical Devices • Milpitas, CA

5d • $154,100 - $246,600 • Onsite

About The Position

Waters Biosciences, formerly BD Biosciences, is seeking a results-driven Global Product Marketing Manager to lead global marketing for its cell sorting portfolio, including the BD FACSDiscover S8 Cell Sorter and BD FACSAria family. This senior, highly visible role will shape go-to-market strategy, lead product launches, and develop programs that accelerate adoption and business growth. The role calls for strong knowledge of flow cytometry, cell sorting applications, and the global cell sorter market, with the ability to turn customer and market insights into portfolio choices, differentiated positioning, and effective commercial execution.

The manager will work with marketers and scientists and partner with regional marketing, sales, applications, and other cross-functional leaders. The position is based at the listed primary work location in Milpitas, California, with an additional location in San Diego. BD states that most roles require at least four days per week of in-office presence; remote or field-based arrangements are indicated separately in a job posting. Travel of up to 25% is required. The posted annual salary range is $154,100 to $246,600.

Requirements

• Bachelor's degree in life sciences, business, marketing, or a related field.
• At least 3 years of experience in life sciences product marketing or global marketing.
• Strong hands-on knowledge of cell sorting, cell sorters, and flow cytometry workflows and applications.
• Understanding of customer needs, market dynamics, and the competitor landscape.
• Ability to turn scientific, customer, market, and performance data into clear strategies and actionable commercial plans.
• Excellent written, verbal, and presentation skills, with the ability to influence senior leaders and cross-functional partners.
• Strong program leadership, prioritization, analytical, and problem-solving skills, and a track record of moving work forward independently.
• Advanced proficiency in PowerPoint, Word, and Excel.
• Able to travel up to 25%.

Nice To Haves

• MBA, master's degree, or PhD in immunology, cell biology, or a related scientific discipline.
• Experience with Think-Cell, Power BI, Salesforce.com, and ServiceMax.

Responsibilities

• Lead global cell sorting launches from strategy and launch readiness through regional activation and post-launch growth.
• Shape go-to-market strategy for the BD FACSDiscover S8 Cell Sorter and BD FACSAria family.
• Translate customer, scientific, and market insights into portfolio decisions and growth opportunities across research, biopharma, translational science, and other priority segments.
• Measure launch readiness, demand, adoption, and business performance to guide execution and growth.
• Align global and regional teams on launch milestones, evidence, messaging, training, demand generation, and sales readiness.
• Partner with growth marketing and marketing communications to drive demand, adoption, and revenue through digital campaigns, events, webinars, thought leadership, and customer advocacy.
• Develop differentiated positioning, customer content, and practical sales tools that communicate scientific, workflow, and business value.
• Build relationships with researchers, core laboratory leaders, key opinion leaders, and strategic customers to deepen market understanding and accelerate adoption.
• Partner with global and regional sales and marketing leaders to identify barriers, prioritize opportunities, and improve commercial execution.
• Represent customer and market perspectives in cross-functional planning and decision-making.
• Represent the portfolio at scientific conferences, customer meetings, internal reviews, and launch milestones.
• Equip regional teams with strategy, tools, proof points, and training.
• Track the global flow cytometry and cell sorting landscape, including competitor portfolios, positioning, launches, pricing, workflows, and market trends.
• Turn competitive and market insights into portfolio recommendations, differentiated messaging, sales tools, and campaign strategies.
• Monitor customer needs, emerging technologies, purchasing dynamics, and tender activity.
• Lead cross-functional initiatives through influence across marketing, sales, product management, service, operations, and regional teams.
• Communicate portfolio strategy, launch plans, performance, risks, and recommendations through concise, executive-ready narratives.
• Help foster a collaborative team culture emphasizing scientific credibility, customer focus, creativity, and accountability.

Benefits

• Medical, dental, and vision insurance; health savings and flexible spending accounts; life and disability insurance; wellness resources; mental health support; and disease management programs.
• 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
• Paid time off and company holidays.
• Educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.
• Bereavement, military, personal, family and medical leave, and jury duty leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior