Global Marketing Manager

ABB • Bloomfield, CT

1d • Hybrid

About The Position

The Global Marketing Manager defines and implements marketing strategy for the assigned area and leads, develops, and coaches the Marketing team. The role designs and manages marketing action plans to achieve qualitative and quantitative targets profitably while maintaining high customer satisfaction.

This position contributes to ABB Smart Buildings’ Electrical Distribution NEMA business line in Latin America. It creates and implements global marketing and branding strategies aligned with the Division’s marketing and sales strategy and budget; supports profitable growth through regional marketing initiatives; and completes activities related to the brand transition, serving as a point of contact for GE. The role also supports portfolio naming and trademarking, guides product management and retail teams on product introductions and labeling decisions, and ensures LATAM sales organizations are aligned with global product strategy. This includes managing technical collateral, launch events, and catalog updates. The role estimates and co-owns the regional business line marketing budget with global communications, executes the budget, and defines quality metrics and reporting for global marketing initiatives.

The work model is hybrid, with remote work considered depending on location. The role’s main stakeholders are the global marketing team and local sales and marketing teams.

Requirements

• Experience in product management, product or segment marketing, sales, or a related field, with familiarity with the electrical distribution market.
• Eight years of experience in the low-voltage electrical distribution industry.
• Fluency in English and Spanish, with confidence communicating in both languages.

Nice To Haves

• Bachelor of Science degree in electrical or mechanical engineering, or a similar field.
• Marketing degree or certification.
• Engagement and innovation in new product introductions, customer awareness and demand, and marketing campaign management.

Responsibilities

• Create, plan, and implement global marketing and branding strategies for the ED NEMA Business Line, aligned with the Division’s marketing and sales strategy and budget.
• Collaborate on regional marketing initiatives that support the Business Line’s profitable growth.
• Complete remaining activities related to the brand transition strategy and serve as the point of contact for GE.
• Support the portfolio’s naming and trademarking strategy and guide product management and retail teams on new product introductions and labeling decisions.
• Keep LATAM local sales organizations aligned with global product strategy, including developing and maintaining technical collateral, coordinating global or regional launch events, and updating catalogs.
• Estimate, co-own with global communications, and execute the business line’s regional marketing budget.
• Define quality metrics for global marketing initiatives and establish dashboards or other reporting where appropriate.
• Lead, develop, and coach the Marketing team.
• Design and manage the marketing action plan to meet qualitative and quantitative targets profitably and ensure high customer satisfaction.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed