Global Marketing Manager, Tennis

New Balance•Boston, MA

8d•Hybrid

About The Position

As the Global Marketing Manager, Tennis, you will lead the development and execution of New Balance's global tennis marketing strategy, driving brand relevance, consumer demand, and commercial growth across the category. This role will drive the go-to market tactics and help shape the long-term creative vision for Tennis, leveraging key moments within sport and culture to elevate the brand's position globally. The Global Marketing Manager will partner closely with Global Product, Merchandising, Sports Marketing, Regional Marketing, and Creative teams to bring an integrated Tennis journey to life. This role will also drive the development of world-class athlete storytelling, product launch campaigns, and strategic marketing initiatives that connect with tennis consumers around the globe. As a key steward of the Tennis category, you will ensure alignment across regions while driving innovation, creative excellence, and measurable business impact.

Requirements

Bachelor's degree (or equivalent) with 5-8 years of marketing experience
Proficient in Microsoft Office and marketing platforms
Strategic marketer with strong project management skills
Capable of leading complex initiatives and collaborating effectively across cross-functional teams
Proven experience leading projects, managing multiple priorities, developing creative briefs, and driving marketing content from concept through execution
Strong verbal and written communication skills, with the ability to build relationships and influence stakeholders internally and externally
Deep understanding of tennis, specialty retail, and consumer marketing
Demonstrated success executing community activations, partnerships, and product launch campaigns that drive engagement, traffic, and sell-through

Nice To Haves

Experience in sporting goods, athletic footwear/apparel, or related industries preferred

Responsibilities

Lead the global Tennis marketing strategy and category vision, developing and executing long-term plans that align with business objectives, strengthen New Balance's premium market position, and drive sustainable brand and commercial growth across key global markets.
Drive integrated global go-to-market planning and execution by partnering with Product, Merchandising, Sports Marketing, and Regional Marketing teams to deliver impactful product launches, athlete storytelling, and seasonal campaigns across wholesale, retail, digital, social, and experiential channels.
Own the creative direction and content strategy for the Tennis category, overseeing agency partnerships and end-to-end content production, including concept development, athlete campaigns, creative execution, production management, asset development, and brand governance to ensure consistency and excellence across all consumer touchpoints.
Maximize consumer engagement and category relevance by leveraging athlete partnerships, monitoring cultural, consumer, and competitive trends, and identifying innovative opportunities that strengthen brand credibility, expand audiences, and increase market impact within the global tennis community.
Lead cross-functional collaboration, communication, and performance optimization, ensuring regional alignment through best-in-class tools and campaign resources, mentoring team members, and measuring marketing effectiveness to generate insights that improve future investments, campaign performance, and overall category results.