Global Product Marketing Manager - Endoluminal
About The Position
The Global Endoluminal Product Marketing Manager will lead product marketing and commercialization for Ion's software, AI, advanced imaging, and future portfolio innovations. The role sits at the intersection of product strategy, customer insight, and market execution, translating innovative technologies into differentiated customer value and business growth. Working closely with Product Management, Commercial, Regional Marketing, Sales Operations, and Executive Leadership, the manager will influence portfolio strategy, shape go-to-market plans, lead global launches, and drive adoption across the lung cancer care continuum. The position owns portfolio strategy, influences product direction using customer and market insights, leads commercialization and launches, develops portfolio narratives and customer value propositions, and supports global adoption. It also monitors launch performance, customer adoption, market trends, and competitive dynamics to inform future strategy and investments. The role may require travel up to 50%, including some international travel. It is remote, with employees coming onsite when requested by their leader.
Requirements
- At least 6 years in product marketing, product management, commercialization, or related go-to-market roles.
- Proven ability to develop and execute portfolio, product, or market strategies that drive adoption and business growth.
- Strong experience translating complex technical capabilities into compelling customer value propositions and messaging.
- Experience partnering with commercial teams to accelerate market adoption and commercial success.
- Strong strategic, analytical, and competitive assessment skills.
- Excellent communication, presentation, storytelling, and influencing skills.
- Deep understanding of customer decision-making and healthcare market dynamics.
- Bachelor's degree required.
- Ability to travel up to 50%; some international travel is required.
Nice To Haves
- MBA, advanced scientific degree, or equivalent commercial experience.
- Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies.
- Track record of launching and scaling products across global markets.
- Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis.
- Experience working across diverse global teams and geographies.
- Thrives in a fast-paced, collaborative, and evolving environment.
Responsibilities
- Define market opportunities, customer segments, positioning, competitive strategy, and commercialization priorities for Ion's software, AI, advanced imaging, and future innovations.
- Bring customer insights, market research, field feedback, utilization trends, and competitive intelligence into product strategy, roadmap discussions, and investment decisions.
- Develop and execute global launch strategies, launch readiness plans, and adoption programs for new software releases, imaging capabilities, and platform innovations.
- Translate technical capabilities into compelling clinical, operational, and economic customer benefits; create positioning, messaging, sales enablement, and customer-facing content.
- Partner with Regional Marketing teams in the US, APAC, and EU and with Commercial teams to activate markets, accelerate adoption, share best practices, and support worldwide business growth.
- Evaluate launch performance, customer adoption, market trends, and competitive dynamics to inform future portfolio strategy and commercialization investments.
Benefits
- Market-competitive compensation packages inclusive of base pay, incentives, benefits, and equity.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
