Sr Director, Global Product Marketing

Diasorin•Austin, TX

About The Position

Diasorin is seeking a senior product marketing leader to lead its Global Product Marketing team and manage the global lifecycle of the molecular portfolio in the acute healthcare segment. The role owns product management activities across development, launches, on-market support, discontinuations, and customer experience, while directing product-line strategies aligned with the molecular diagnostic strategy and annual revenue and profitability goals. The position establishes consistent cross-portfolio positioning in key clinical areas and works closely with Assay, Hardware and Software R&D, PMO, Clinical, Regulatory, Quality Assurance, Manufacturing, Strategic Marketing, Scientific Affairs, Marketing Communications, and Regional Marketing. It ensures product development reflects the product vision and customer needs, commercial readiness supports global sales targets, and teams collaborate effectively. The role also supports the broader Luminex organization on assignments and projects as needed. Diasorin describes its culture as entrepreneurial and people-centered, emphasizing innovation, accountability, inclusion, continuous development, customer focus, operational excellence, and teamwork. The company is an equal opportunity employer and provides reasonable accommodations during the application process. Travel may be required, including international travel.

Requirements

Bachelor’s degree or higher in a related scientific or healthcare field, or equivalent combination of education and experience.
Bachelor’s degree in Business or Marketing, or equivalent combination of education and experience.
10 or more years of experience in diagnostics, medical devices, pharmaceuticals, or related industries.
7 or more years of experience in global marketing roles, with a proven track record of success.
7 or more years of product launch experience.
7 or more years of portfolio lifecycle management experience.
7 or more years of success launching and managing molecular diagnostics in the US.
7 or more years of demonstrated success building and managing teams and mentoring individuals while driving strategic and tactical goals.
7 or more years of experience establishing and implementing effective marketing programs.
Demonstrated marketing performance excellence in portfolio planning, lifecycle management, market research, segmentation and analytics, communication planning, new product launches and collateral development, and product development from feasibility through commercialization and end of life.
Executive presence, strong leadership skills, and a hands-on leadership style.
Goal-oriented, self-starting, enthusiastic, strategic, and biased toward action.
Strong interpersonal skills and the ability to build internal and external relationships.
Excellent verbal and written communication skills; strong Microsoft Word, Excel, and PowerPoint skills are noted as ideal.
Self-confidence, strong work ethic, ability to handle highly confidential information, and a collaborative track record.
High personal accountability and ownership for the work of the individual and the Global Product Marketing Team.
Demonstrated success translating concepts and new products into effective marketing and sales campaigns.
Competence in analyzing market data and trends and preparing related reports.
Ability to manage and work with cross-functional teams, including Product Management, Strategic Marketing, Scientific Marketing, Global Events and Creative Services, Digital, Marketing Communications, R&D, Manufacturing, QA, Clinical, Regulatory, and partners.

Nice To Haves

MBA preferred.
7 or more years of in vitro molecular diagnostics experience preferred.
7 or more years of experience combining entrepreneurial and large-company environments preferred.
5 or more years of executive communication experience preferred.

Responsibilities

Build, lead, mentor, motivate, and retain a team of Product Managers.
Lead definition of product vision and value; provide data-driven product inputs and customer-centric recommendations to cross-functional teams during product development.
Lead global commercialization planning and product launches, including product positioning, value-based pricing, messaging, segmentation, and marketing campaigns.
Monitor inventory, forecasting, on-market financial performance, barriers, and opportunities.
Work with Strategic Marketing to support the Molecular IVD Strategy, including product-specific business cases and NPV assessments during ideation and innovation stages.
Develop and secure global alignment around marketing launch plans for products being commercialized.
Serve as the main escalation point for product-related requests, concerns, and communications across regional and local marketing, Marketing Communications, R&D, Regulatory and QA, Clinical, Manufacturing, and Technical Support.
Provide strategic direction and messaging for trade shows, conferences, and other Marketing Communications functions.
Lead business analysis to support long-term portfolio success in laboratory, mid-complexity, and high-complexity settings.
Establish product positioning and messaging spanning platforms and products to create clinical solutions that deliver value in healthcare systems.
Work with the Product Escalation Team to track and resolve product performance issues and ensure appropriate customer follow-up documentation.
Develop product-line strategies based on market dynamics, product lifecycles, competitive landscape, and product positioning.
Participate in developing and presenting materials for the Executive Team.
Support the broader Luminex organization on other assignments and projects as needed.
Perform other duties as assigned.