Sr. Director, Product Marketing

2U•Crystal City, TX

3d•$170,000 - $215,000•Remote

About The Position

2U is seeking a leader for its Degree Product Marketing & Portfolio Strategy team, which maintains the company’s view of the degree verticals in which it operates and the products offered with university partners. The team conducts research, develops narratives and financial models, and recommends new products, verticals, and enhancements to existing offerings. The role combines portfolio strategy and partnership development. It evaluates new program opportunities and product-market fit, and supports partnership development and deal-stage conversations with data-driven recommendations. The Sr. Director will act as a strategic partner to the Chief Partnership Officer and Business Development and Partnerships leadership. The role balances short- and long-term work across portfolio strategy, new program evaluation, partnership support, and product optimization, while ensuring accurate, timely work that advances 2U’s strategic, launch, and financial goals. This is a remote position with travel involved. The role manages Product Marketing Directors and analysts, sets priorities and quality standards, and shapes positioning for 2U, its university partners, and their programs. The anticipated base salary range is $170,000–$215,000, with potential bonus eligibility.

Requirements

Bachelor’s degree required.
8–12 years of experience in marketing and sales strategy, ideally at a growing software company or in higher education.
Demonstrated experience supporting or driving partnership or deal-stage strategy, not solely internal marketing strategy.
Track record of building strong relationships with senior stakeholders, including C-suite leaders.
Strong quantitative fluency, including the ability to independently build and defend financial and market-sizing models.
Strong attention to detail and follow-through.
Ability to think creatively and find unorthodox solutions when needed.
Self-starter able to prioritize multiple assignments simultaneously in a fast-changing environment.
Ability to make sound, well-reasoned decisions under ambiguity.

Nice To Haves

Master’s degree.

Responsibilities

Develop 2U’s degree portfolio strategy by identifying high-potential education verticals and market opportunities aligned with the company’s growth strategy, and build the analytical framework used to prioritize investment.
Work with Marketing, Product Strategy, Alt Cred, and Degree teams to monitor conversion trends across existing products and develop enhancement strategies that mitigate risk and capture opportunity.
Lead data- and research-driven initiatives to improve conversion, enrollment outcomes, and long-term program sustainability, including identifying approaches that deliver measurable value.
Manage the performance and development of Product Marketing Directors and analysts; set team priorities and ensure work meets standards for executive- and partner-facing use.
Support evaluation of inbound and proactive new-program opportunities with prospective and current university partners.
Develop business cases, including market analyses, program viability assessments, financial projections, and strategic recommendations.
Partner directly with Business Development and Partnerships leadership in deal-stage conversations, supplying data-driven insights that shape deal strategy.
Own the strategy for positioning 2U, its university partners, and their programs in the market.
Direct the synthesis of stakeholder and analytics input into data and narratives that improve outcomes for existing and new products.
Balance short- and long-term deliverables across portfolio strategy, program evaluation, partnership support, and product optimization, ensuring timely and accurate work.