SR DIRECTOR, GLOBAL PRODUCT MARKETING

DiaSorin•Austin, TX

23h

About The Position

Diasorin is seeking a Senior Director of Global Product Marketing to lead its Product Management team and oversee the global lifecycle of the molecular portfolio in the acute segment of healthcare systems. The role directs product activities from development and launch through on-market support and discontinuation, and aligns product-line strategies with the molecular diagnostics strategy and annual revenue and profitability goals. The position leads global product vision, positioning, commercialization, and launch planning, while coordinating with Strategic Marketing, R&D, PMO, Clinical, Regulatory, Quality Assurance, Manufacturing, Marketing Communications, regional and local marketing, and other teams. It is responsible for customer-centered product inputs, product business cases, pricing and messaging, commercial readiness, portfolio analysis, financial performance monitoring, and effective resolution of product-related issues. The role also provides strategic direction for trade shows and conferences, prepares materials for the Executive Team, and supports the broader Luminex organization as needed. The position requires a related scientific or healthcare degree (or equivalent education and experience), as well as a business or marketing bachelor's degree (or equivalent); an MBA is preferred. The successful candidate will bring substantial experience in diagnostics or a related industry, global marketing, product launches, portfolio lifecycle management, and team leadership. Travel may be required, including international travel.

Requirements

Bachelor's degree or higher in a related scientific or healthcare field, or equivalent combination of education and experience.
Bachelor's degree in Business or Marketing, or equivalent combination of education and experience.
At least 10 years of experience in diagnostics, medical devices, pharmaceuticals, or related industries.
At least 7 years of experience in global marketing roles, with a proven track record of success.
At least 7 years of product launch experience.
At least 7 years of portfolio lifecycle management experience.
At least 7 years of success launching and managing molecular diagnostics in the United States.
At least 7 years of success building and managing teams and mentoring individuals while pursuing strategic and tactical goals.
At least 7 years of experience establishing and implementing effective marketing programs.
Demonstrated marketing performance excellence in portfolio planning; lifecycle management; market research, segmentation, and analytics; communication planning; new product launches and collateral development; and product development from feasibility through commercialization and end-of-life.
Executive presence, strong leadership skills, and a hands-on leadership style.
Goal-oriented, self-starting, enthusiastic, strategic, and action-oriented approach.
Strong interpersonal skills for building internal and external relationships.
Excellent verbal and written communication skills; ideally, proficiency with Microsoft Word, Excel, and PowerPoint.
Self-confidence, strong work ethic, discretion with confidential information, and a collaborative track record.
High personal accountability and ownership for the responsibilities of the individual and Global Product Marketing Team.
Track record of translating concepts and new products into successful marketing and sales campaigns.
Competence in analyzing market data and trends and preparing related reports.
Ability to manage and work with cross-functional teams, including Product Management, Strategic Marketing, Scientific Marketing, Global Events and Creative Services, Digital, Marketing Communications, R&D, Manufacturing, QA, Clinical, Regulatory, and partners.
Able to travel up to 30%; up to 10% of total travel may be international.

Nice To Haves

MBA.
At least 7 years of experience in in vitro molecular diagnostics.
At least 7 years of experience combining entrepreneurial and large-company environments.
At least 5 years of executive communication experience.

Responsibilities

Build, lead, mentor, motivate, and retain the Product Management team.
Define product vision and value, develop data-driven product inputs, and provide customer-centered recommendations to cross-functional teams during product development.
Direct product management activities throughout development, launch, on-market support, and discontinuation.
Lead global commercialization planning and launch efforts, including positioning, value-based pricing, messaging, segmentation, and marketing campaigns.
Manage inventory and forecasting, and track on-market financial performance, barriers, and opportunities.
Work with Strategic Marketing on the Molecular IVD Strategy, including product business cases and NPV assessments during ideation and innovation.
Develop and gain global alignment on marketing launch plans for products being commercialized.
Serve as the main escalation contact for product-related requests, concerns, and communications across regional/local marketing, MarCom, R&D, Regulatory, QA, Clinical, Manufacturing, and Technical Support, as appropriate.
Provide strategic direction and messaging for trade shows, conferences, and other Marketing Communications functions.
Lead business analysis to support long-term portfolio success in the laboratory, mid- and high-complexity segments.
Establish positioning and messaging across multiple platforms and products to create comprehensive clinical solutions.
Work with the Product Escalation Team to track and resolve product performance issues and ensure appropriate customer follow-up documentation.
Develop product-line strategies informed by market dynamics, product lifecycles, competitive landscape, and product positioning.
Participate in developing and presenting materials for the Executive Team.
Support the broader Luminex organization on other assignments and projects as needed.
Perform other duties as assigned.