Global Product Marketing

Applied Materials • Santa Clara, CA

13h • $152,000 - $208,500 • Remote

About The Position

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology.

Requirements

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.

Nice To Haves

• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

Responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and winning product definitions to drive sustainable revenue growth, market share expansion, and competitive differentiation.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development to identify, develop, and capture business opportunities across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
• Analyze market trends, customer insights, competitive landscape, and third-party industry reports to shape business strategy and go-to-market (GTM) plans.
• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments, including ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.
• Collaborate closely with Product Management, Marketing, Sales, and Engineering teams to ensure alignment of product strategy and GTM execution.
• Develop and monitor key business metrics, including adoption rates, conversion metrics, revenue impact, market share, and growth indicators.
• Create compelling customer-facing presentations, marketing collateral, value proposition materials, and sales enablement content.
• Support development of customer personas, customer journey mapping, and segmentation strategies to enhance customer engagement and market penetration.

Benefits

• Supportive work culture that encourages you to learn, develop, and grow your career
• Comprehensive benefits package
• Participation in a bonus and a stock award program, as applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level