Sr. Director, Global Integrated Marketing & Communications
About The Position
Life Fitness / Hammer Strength is seeking a Senior Director of Global Integrated Marketing & Communications to lead its global brand and demand engine. The role connects brand, product, and commercial strategy into an integrated system to drive growth across global markets. It is a hybrid position based at the Global HQ in Rosemont, Illinois, with Monday and Friday remote-based and Tuesday through Thursday in-office collaboration days. The Senior Director will lead global brand and campaign strategy, oversee integrated demand generation across multiple channels, and deliver measurable business outcomes. The role translates product innovation into differentiated positioning and go-to-market strategies, strengthens brand storytelling and public relations, and uses data and attribution to improve performance. The position also builds and leads a high-performing global team in partnership with Sales, Product, Digital, and regional teams.
Requirements
- 10 to 15+ years of marketing leadership experience in a global, matrixed environment.
- Proven ability to build integrated campaigns that drive revenue.
- Strength across brand, demand generation, and modern marketing ecosystems.
- Proven experience leading and developing teams of 10 or more.
- Ability to influence senior and cross-functional stakeholders.
- Analytical mindset with a bias for action and continuous improvement.
- Passion for fitness, performance, and customer outcomes.
Responsibilities
- Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities.
- Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners.
- Drive measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health.
- Translate product innovation into clear value through differentiated positioning and go-to-market strategies.
- Elevate brand, PR, and storytelling to reinforce market leadership and purpose.
- Use insights, attribution, and ROI to optimize marketing performance continuously.
- Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions.
Benefits
- Competitive pay and annual discretionary bonus through the Manager Incentive Plan, based on company and individual performance goals.
- 401(k) savings plan with 4% employer match.
- Medical, dental, and vision insurance.
- Parental, medical, and military leaves of absence.
- Paid time off, including 12 paid holidays and vacation beginning at 13 days annually.
- Paid sick leave as provided under state and local laws.
- Company-paid short-term disability and optional long-term disability.
- Health savings account and health care and dependent care reimbursement accounts.
- Employee and dependent life insurance, supplemental life and AD&D insurance, and hospital indemnity.
- Identity protection and legal services.
- Adoption assistance and tuition assistance.
- Commuter benefits and employee discounts.
- Employee assistance program with free counseling sessions.
- Access to an on-site fitness center with Life Fitness and Hammer Strength equipment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
