Product Manager, Upstream Marketing TMVR Global Marketing

Edwards Lifesciences • Irvine, CA

2d

About The Position

The Product Manager, Upstream Marketing TMVR Global Marketing applies professional expertise and judgment to support upstream marketing activities and business outcomes for Edwards’ Transcatheter Mitral and Tricuspid Therapies business. The role helps guide product design and development using customer and market input, identify growth opportunities, and shape global marketing strategy for the product portfolio.

The position manages product-line lifecycle activities, including launching products in global markets and planning product end of life. It also assesses market conditions—including reimbursement, legislation, economics, regulatory requirements, and competition—and develops strategies to address opportunities and threats. The role conducts global market research, develops relationships with key opinion leaders, and participates in product development design-control activities.

Requirements

• Bachelor’s degree in a related field and at least 5 years of experience, or equivalent work experience based on Edwards criteria.
• Excellent written and verbal communication, interpersonal, consultative, and relationship-management skills.
• Excellent problem-solving, critical-thinking, and investigative skills.
• Substantial understanding of tracking and interpreting market share, pricing, average selling prices (ASPs), and competitive dynamics.
• Substantial knowledge of marketing concepts and principles.
• Ability to create and execute comprehensive marketing strategies and supporting plans.
• Ability to measure and track program and initiative performance.
• Ability to forecast product lines for short- and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.
• Fundamental clinical knowledge related to hospital environments, clinical practice, and reimbursement policies.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and with senior internal and external personnel on significant matters requiring coordination between organizations.
• Ability to manage competing priorities in a fast-paced environment.
• Ability to work collaboratively with global marketing teams, key opinion leaders, and regional sales managers.

Nice To Haves

• Master’s degree or equivalent in a related field and at least 3 years of experience, or equivalent work experience based on Edwards criteria.
• Experience in the medical device or healthcare industry, including sales or marketing, or equivalent work experience based on Edwards criteria.
• Proven expertise in the MS Office Suite.
• Expertise and ability to coach others in one or more functional areas.

Responsibilities

• Participate in technical team meetings and drive product design requirements using voice-of-customer inputs.
• Identify and develop global marketing strategies and supporting tactics based on market trends, unmet needs, and opportunities to expand or enter markets.
• Manage the product-line portfolio and feed the product development pipeline with new opportunities and line extensions to support strategic growth.
• Translate market needs and opportunities into overall strategic direction by providing voice-of-customer input.
• Develop relationships with key opinion leaders to maintain Edwards’ leadership position in the market.
• Manage the product portfolio lifecycle, including global product launches and end-of-life planning, including cannibalization strategies.
• Develop an understanding of market drivers, including healthcare reimbursement, pending legislation, economics, regulatory requirements, and competition; analyze their business impact and develop strategies to capitalize on opportunities and mitigate threats.
• Participate in new product development design-control activities.
• Conduct global market research and analysis to identify new markets and business opportunities and assess market potential and associated risks.
• Follow company rules and requirements, including pandemic protocols and Environmental Health & Safety rules, and take appropriate measures to prevent injuries, protect the environment, and prevent pollution within the role’s scope of influence or control.

Benefits

• Competitive salaries.
• Performance-based incentives.
• A wide variety of benefits programs to address employees’ and their families’ diverse individual needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level