Tourism and Creative Marketing Manager

City of Greeley • Greeley, CO

3d • $89,017 - $129,075 • Onsite

About The Position

The Tourism and Creative Marketing Manager leads the City of Greeley’s destination marketing operation and the Communication & Engagement department’s creative production team. The position oversees Greeley’s tourism strategy, Lodgers Tax–funded tourism budget, VisitGreeley.com, and annual destination marketing planning, while supervising the video and graphic design team responsible for tourism, citywide, and department creative work.

The manager sets and executes Greeley’s destination positioning and promotion for leisure travelers, meeting and convention planners, sports and event organizers, and group travel. The role develops tourism marketing plans and budgets; manages agencies, vendors, contracts, and media buys; builds partnerships with tourism and community organizations; and measures results against visitation, lodging, and return-on-investment goals. It also leads brand standards and creative quality, ensuring video, graphics, photography, and campaign assets are strategic, on-brand, accessible, and delivered on time.

The position calls for strong leadership and fiscal judgment, and the ability to combine strategic planning with hands-on execution amid multiple priorities and seasonal timelines. The manager builds and coaches a creative team, establishes priorities and workflows, makes data-informed decisions, and adjusts strategy to market trends and partner needs. The role requires regular local and nearby travel, with occasional overnight travel for trade shows, sales missions, and industry conferences. The work is primarily sedentary and office-based, with occasional event setup and other light to moderate physical activity. Benefits are available.

Requirements

• Bachelor’s degree from a four-year college or university, or specialized technical training of equivalent length, in marketing, communications, tourism or hospitality management, business, or a related field.
• At least seven years of progressively responsible professional experience in destination marketing, tourism, marketing, or creative/brand management, including at least three years supervising staff or leading a creative team.
• Demonstrated experience developing and managing a marketing budget, including planning, forecasting, tracking expenditures, and reporting.
• Experience developing and executing annual marketing plans and integrated, multichannel campaigns across paid, owned, earned, social, and digital media.
• Experience directing video production and graphic design, including creative briefs, art direction, production scheduling, and quality review.
• Experience managing agencies, vendors, contracts, and media buys.
• Project management proficiency to schedule, lead, and deliver multiple campaigns and projects simultaneously.
• Experience using data and analytics, such as web analytics, social media metrics, lodging data, and visitor data, to measure performance and report outcomes.
• Strong verbal and written communication, presentation, and relationship-building skills.
• Experience with Microsoft Office 365 and Microsoft Teams, and familiarity with Adobe Creative Cloud, website content management systems, and social media management platforms.
• Ability to travel occasionally, including overnight, for trade shows, sales missions, and industry conferences.
• Possession of a valid driver’s license.
• Alternatively, a combination of related education, experience, certifications, and licenses that enables successful performance of the essential job functions.
• Ability to set strategic direction while also carrying out the work; understand destination marketing and the visitor economy; lead a collaborative and accountable team; responsibly manage public funds; use data to make decisions and communicate results; provide constructive creative feedback; balance competing priorities; build relationships; and adapt to changing marketing and tourism needs.

Nice To Haves

• Experience working in or with a destination marketing organization, convention and visitors bureau, or public-sector tourism program funded by lodging tax.
• Certified Destination Management Executive (CDME), Professional in Destination Management (PDM), or similar industry credential.
• Familiarity with Colorado Tourism Office programs, grants, and cooperative marketing opportunities.
• Experience with tourism research and data tools, such as lodging performance reports and visitor location data.
• Hands-on skills in video production, photography, or graphic design.
• Bilingual in Spanish; preferred but not required.

Responsibilities

• Develop and lead a multi-year destination marketing strategy and annual tourism marketing plan aligned with City priorities and the Communication & Engagement Strategic Plan.
• Define target audiences and markets and develop campaigns and messaging to reach them.
• Steward and evolve the Greeley destination brand and ensure a consistent voice and visual identity across tourism channels and partner materials.
• Monitor tourism, travel, consumer, seasonal, and competitive-destination trends and act on timely marketing opportunities.
• Oversee VisitGreeley.com and tourism digital and social channels, ensuring content is current, engaging, search-optimized, and accessible.
• Develop, manage, and monitor the Lodgers Tax–funded tourism budget, including annual submittals, forecasting, expenditure tracking, and reconciliation.
• Lead annual tourism planning, setting goals, priorities, timelines, resources, and success measures, and integrate tourism priorities into the department’s annual planning process.
• Manage contracts, scopes of work, and procurement for agencies, media buys, vendors, sponsorships, and research partners.
• Establish performance indicators; track campaign and tourism results; and prepare reports and return-on-investment analyses for leadership, City Council, and tourism partners.
• Identify and manage grants and cooperative marketing opportunities.
• Supervise, coach, and evaluate the video production and graphic design team, including hiring, work assignments, performance management, and professional development.
• Establish creative intake, prioritization, and production workflows that balance tourism priorities with citywide campaigns and department requests.
• Provide creative direction and final quality review for video, graphics, photography, and campaign assets.
• Maintain City brand standards, templates, and asset libraries and lead visual identity and brand governance for the department.
• Oversee video storytelling and production for City channels, including GTV8, social media, and the web, in coordination with department leadership.
• Manage the equipment, software, and production resources needed by the creative team.
• Lead and execute campaigns from concept to launch, including writing creative briefs, developing messaging, coordinating production, placing media, and measuring results.
• Build and maintain relationships with hotels, attractions, restaurants, event organizers, local businesses, educational partners, and regional and state tourism partners.
• Support visitor services, hospitality partnerships, meetings, sports, and event attraction efforts, including bids, familiarization tours, and sales missions.
• Partner with media relations staff to pitch travel stories and host travel writers, content creators, and influencers.
• Represent Greeley at trade shows, industry conferences, and community events, and present tourism plans and results to City Council, boards, and partners.
• Perform other duties as assigned.
• Organize and delegate team assignments; hire, train, motivate, coach, and evaluate employees; set goals; provide feedback and development opportunities; resolve conflicts and complaints; improve processes; establish and achieve business and financial objectives; and ensure compliance with safety procedures.

Benefits

• This position is benefits eligible; the posting refers applicants to the City of Greeley benefits guide for details.
• The City describes its total rewards program as supporting employee development, recognition, safety, and well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior