Sales and Event Representative - Tourism/Sports Marketing

Polk County Board of County Commissioners•Bartow, FL

9d•Onsite

About The Position

The Sales and Event Representative develops, implements, and supervises marketing, sales, and promotional activities for sports and tourism markets that generate overnight stays in Polk County accommodations and create economic impact in Polk County. This full-time position is based in Polk County, Florida, and may require flexibility to support emergencies outside regular business hours. During emergencies, employees may be temporarily assigned duties outside the normal scope of their position, location, or schedule.

Requirements

Graduate of an accredited four-year college or university, or comparable experience may be substituted for the degree.
At least three years of sports/tourism sales and marketing-related experience.
Established contacts in the sports/tourism industry.
Must possess and maintain a valid Florida driver's license.
Knowledge of sports travel and tourism sales, marketing, public relations, and communications techniques and methods.
Ability to establish and maintain effective working relationships with employees, clients, business representatives, and the public.
Ability to communicate effectively orally and in writing.
Ability to make public-speaking presentations.
Ability to conceive, design, formulate, and prepare informational data; analyze data, reports, and survey information.
Ability to use independent judgment, analyze information, and formulate recommendations.
Ability to prepare budgets and tactical sales strategies.
Ability to coordinate and plan meetings, conferences, and special events.
Skilled in word processing.
Must be able to perform the essential functions of the position, with or without reasonable accommodation.

Responsibilities

Assist the Sales and Event Manager with creating and implementing the tourism/sports marketing sales plan.
Travel extensively to promote Polk County as a destination.
Target and develop niche markets that increase overnight stays in Polk County.
Plan and coordinate sales missions in target markets and direct comprehensive sales efforts.
Assist the Sales and Event Manager with budgeting, financial control, and analysis.
Coordinate sales and marketing presentations to consumer and organizational decision makers to encourage selection of Polk County as a destination.
Generate and qualify leads using tourism/sports computer databases and other sales methods; prepare follow-up reports, analysis, and information.
Assist with coordination and operations of Polk County-owned and co-owned special events, including securing venues, recruiting volunteers, completing event bid applications, and managing on-site event setup and operations.
Develop and manage special event budgets, including revenue projections, expenses, and in-kind value.
Negotiate and secure room blocks and rates for special events, conferences, and meetings held in Polk County.
Develop and maintain contact lists for current and prospective clients, including state, national, and international decision makers.
Develop and assist in designing sales and marketing materials.
Perform related duties as required.
Work before, during, or after emergencies and, when necessary, temporarily perform duties outside the normal position scope, location, or schedule.