Sales and Event Representative - Tourism/Sports Marketing

Polk County•Auburndale, FL

8d•Onsite

About The Position

The Sales and Event Representative develops, implements, and supervises marketing, sales, and promotional activities for sports and tourism markets to generate overnight stays in Polk County accommodations and create local economic impact. The full-time position is based in Polk County, Florida, and is classified as exempt, Pay Grade 17, with an annual salary of $57,678.40. The role supports the Sales and Event Manager in developing and carrying out the tourism and sports marketing sales plan, managing budgets and financial analysis, and coordinating county-owned and co-owned special events. The representative promotes Polk County to prospective visitors and organizations, develops target markets and client relationships, and helps coordinate events, conferences, and meetings. Flexibility may be required to support emergencies outside regular business hours. During an emergency, employees may be assigned duties, locations, and schedules outside their normal scope to meet the needs of the county and its residents.

Requirements

Graduate of an accredited four-year college or university, or a comparable amount of experience in place of the degree.
A minimum of three years of sports or tourism sales and marketing-related experience.
Established contacts in the sports and tourism industry.
Possess and maintain a valid Florida driver's license.
Knowledge of sports travel and tourism sales, marketing, public relations, and communications techniques and methods.
Ability to establish and maintain effective working relationships with employees, clients, business representatives, and the public.
Ability to communicate effectively orally and in writing.
Ability to make public speaking presentations.
Ability to conceive, design, formulate, and prepare informational data, and to analyze data, reports, and survey information.
Ability to use independent judgment, analyze information, and formulate recommendations.
Ability to prepare budgets and tactical sales strategies.
Ability to coordinate and plan meetings, conferences, and special events.
Word-processing skills.
Must be able to perform the essential functions of the position, with or without reasonable accommodation.

Responsibilities

Assist the Sales and Event Manager with creating and implementing the tourism and sports marketing sales plan.
Travel extensively to promote Polk County as a destination.
Target and develop niche markets that increase overnight stays in Polk County.
Plan and coordinate sales missions in target markets.
Assist with budgeting, financial control, and analysis.
Coordinate sales and marketing presentations for consumer and organizational decision makers to encourage selection of Polk County as a destination.
Generate and qualify leads using tourism and sports computer databases and other sales methods.
Prepare follow-up reports, analyses, and information.
Assist in coordinating and operating Polk County-owned and co-owned special events, including securing venues, recruiting volunteers, completing event bid applications, and managing on-site event setup.
Develop and manage special event budgets, including revenue projections, expenses, and in-kind value.
Negotiate and secure room blocks and rates for special events, conferences, and meetings held in Polk County.
Develop and maintain contact lists of current and prospective clients, including state, national, and international decision makers.
Develop and assist with the design of sales and marketing materials.
Perform related duties as assigned.
Work before, during, or after an emergency and, when needed, perform duties outside the position's normal scope, location, or work schedule.