Tourism and Creative Marketing Manager

City of Greeley • Greeley, CO

3d • Onsite

About The Position

The Tourism and Creative Marketing Manager leads the City of Greeley’s destination marketing operation and the Communication & Engagement department’s creative production team. The role is responsible for tourism strategy, the Lodgers Tax–funded tourism budget, VisitGreeley.com, annual destination-marketing planning, and supervision of the video and graphic design team producing creative work for tourism, citywide campaigns, and City departments.

The manager sets the direction for promoting Greeley to leisure travelers, meeting and convention planners, sports and event organizers, and group travel, and carries that strategy through implementation. The position develops annual marketing plans and budgets; manages agencies, vendors, contracts, and media buys; builds partnerships with local, regional, and state tourism stakeholders; and measures results against goals for visitation, lodging, and return on investment. It also leads brand standards and creative quality to ensure video, graphics, photography, and campaign assets are strategic, on brand, accessible, and delivered on time.

This position requires leadership, fiscal judgment, and the ability to balance strategic planning with hands-on execution in a fast-paced environment with seasonal timelines and competing demands. The manager builds and coaches a high-performing creative team, sets priorities and intake processes, makes informed decisions, and adjusts strategy based on data, market trends, and partner needs. Regular local and field-based travel within the county and nearby cities is required; occasional overnight travel may be needed for trade shows, sales missions, and industry conferences. The position is benefits eligible.

Requirements

• Bachelor’s degree from a four-year college or university, or specialized technical training of equivalent length, in marketing, communications, tourism or hospitality management, business, or a related field.
• At least seven years of progressively responsible professional experience in destination marketing, tourism, marketing, or creative/brand management.
• At least three years supervising staff or leading a creative team.
• Demonstrated experience developing and managing a marketing budget, including planning, forecasting, expenditure tracking, and reporting.
• Experience developing and executing annual marketing plans and integrated, multi-channel campaigns across paid, owned, earned, social, and digital channels.
• Experience directing video production and graphic design work, including creative briefs, art direction, production scheduling, and quality review.
• Experience managing agencies, vendors, contracts, and media buys.
• Proficiency in project management to schedule, lead, and deliver multiple campaigns and projects concurrently.
• Experience using data and analytics, such as web analytics, social media metrics, lodging data, and visitor data, to measure performance and report outcomes.
• Strong verbal and written communication, presentation, and relationship-building skills.
• Experience with Microsoft Office 365 and Microsoft Teams, and familiarity with Adobe Creative Cloud, website content management systems, and social media management platforms.
• Ability to travel occasionally, including overnight, for trade shows, sales missions, and industry conferences.
• Possession of a valid driver’s license.
• Ability to perform the essential functions through a qualifying combination of related education, experience, certifications, and licenses.
• Ability to set strategy and also participate directly in execution.
• Understanding of destination marketing and the visitor economy, including tourism’s role in supporting local businesses, City revenue, and community pride.
• Ability to lead a collaborative, accountable, and creative team and manage public funds transparently and responsibly.
• Ability to use data for decision-making and communicating results; provide clear, constructive creative feedback; balance competing priorities and timelines; build trusted relationships; and adapt to changing marketing and tourism needs.
• Ability to manage competing priorities with frequent interruptions; hear and convey information to the public by telephone and in person; operate standard office equipment; and use the vision and manual dexterity required for the listed job duties.
• Candidates must successfully complete required pre-employment screenings and employment eligibility verification.

Nice To Haves

• Experience working in or with a destination marketing organization, convention and visitors bureau, or public-sector tourism program funded by lodging tax.
• Certified Destination Management Executive (CDME), Professional in Destination Management (PDM), or similar industry credential.
• Familiarity with Colorado Tourism Office programs, grants, and cooperative marketing opportunities.
• Experience with tourism research and data tools, such as lodging performance reports and visitor location data.
• Hands-on skills in video production, photography, or graphic design.
• Bilingual Spanish skills.

Responsibilities

• Develop and lead a multi-year destination marketing strategy and annual tourism marketing plan aligned with City priorities and the Communication & Engagement Strategic Plan.
• Define target audiences and markets and develop campaigns and messaging to reach them.
• Steward and evolve the Greeley destination brand across the website, social media, advertising, visitor guides, and partner materials.
• Monitor tourism, travel, consumer, seasonal, and competitive-destination trends and act on timely marketing opportunities.
• Oversee VisitGreeley.com and tourism digital and social channels, ensuring content is current, engaging, search-optimized, and accessible.
• Develop, manage, and monitor the Lodgers Tax–funded tourism budget, including budget submissions, forecasting, expenditure tracking, and reconciliation.
• Lead annual tourism planning by setting goals, priorities, timelines, resources, and success measures, and integrate priorities into the department’s North Star annual planning process.
• Manage contracts, scopes of work, and procurement for agencies, media buys, vendors, sponsorships, and research partners.
• Establish key performance indicators, track campaign and tourism outcomes, and prepare reports and return-on-investment analysis for leadership, City Council, and tourism partners.
• Identify and manage grants and cooperative marketing opportunities.
• Supervise, coach, and evaluate the video production and graphic design team, including hiring, work assignments, performance management, and professional development.
• Establish creative intake, prioritization, and production workflows balancing tourism priorities with citywide campaigns and department requests.
• Provide creative direction and final quality review for video, graphics, photography, and campaign assets.
• Maintain City brand standards, templates, and asset libraries, and lead visual identity and brand governance for the department.
• Oversee video storytelling and production for City channels, including GTV8, social media, and the web, in coordination with department leadership.
• Manage equipment, software, and production resources for the creative team.
• Personally lead and execute campaigns from concept to launch, including creative briefs, messaging, production coordination, media placement, and results measurement.
• Build and maintain relationships with hotels, attractions, restaurants, event organizers, local businesses, educational partners, and regional and state tourism partners.
• Support visitor services, hospitality partnerships, meetings, sports, and event attraction efforts, including bids, familiarization tours, and sales missions.
• Partner with media relations staff to pitch travel stories and host travel writers, content creators, and influencers.
• Represent Greeley at trade shows, industry conferences, and community events, and present tourism plans and results to City Council, boards, and partners.
• Organize and delegate assignments; hire, train, motivate, coach, and evaluate employees; set goals, provide feedback and development opportunities, resolve conflicts, and hold team members accountable.
• Analyze information and processes to develop more effective or efficient processes, establish and achieve business and financial objectives, and ensure compliance with safety procedures.
• Perform other duties as assigned.

Benefits

• This position is benefits eligible; the job description refers applicants to the City’s benefits guide for details.
• The City describes a comprehensive total rewards program that supports employee development, recognition, safety, and well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager