Marketing Creative Manager

Grundens USA Ltd • Poulsbo, WA

22h • $100,000 - $120,000 • Hybrid

About The Position

The Marketing Creative Manager connects Grundens’ products, brand messaging, and how customers, retailers, and the public encounter the company. Reporting directly to the VP of Marketing, this is a hands-on role responsible for planning and running campaigns end to end, owning content across channels—including directing studio and field photo content—and writing and managing copy that consistently expresses the brand voice. The manager sets plans and also personally executes a meaningful share of the work.

The position is hybrid and requires routine drivable travel to Grundens’ Poulsbo headquarters.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent hands-on experience.
• At least 5 years of experience in marketing communications, brand marketing, or content marketing, ideally with campaign ownership.
• Excellent written and verbal communication skills and a portfolio of campaign, content, or public relations work.
• Experience with, or comfort integrating, generative AI tools such as Adobe Firefly or Midjourney into creative workflows for ideation, concept exploration, and visual references.
• Proven project management skills, including managing multiple campaigns and deadlines with minimal oversight.
• Working knowledge of email platforms, CMS tools, social scheduling tools, and basic campaign analytics.
• Experience planning and managing photo content, including studio and on-location or field shoots.
• A collaborative, low-ego approach and willingness to contribute beyond the job title on a small team.

Nice To Haves

• Experience in outdoor, workwear, apparel, or lifestyle brands.
• Familiarity with wholesale or dealer marketing and co-op programs.
• Direct experience art-directing or producing photo or video shoots in a studio or in the field.

Responsibilities

• Plan, build, and manage integrated marketing campaigns across email, paid and organic social, retail and wholesale marketing, and web, from brief through post-launch reporting.
• Set campaign calendars and timelines, coordinate with design, product, and sales, and keep workstreams on schedule and on budget.
• Define campaign goals and KPIs, track performance, and turn results into recommendations for future campaigns.
• Own the content calendar and drive planning for photography, video, and paid media content across the brand.
• Build, manage, and develop a regional photography and videography network to support product, campaign, brand, sales, and company asset generation, ensuring the network is on-brand, connected to communities, and aligned with company goals.
• Manage photo and video content end to end, including planning, briefing, managing external partners for studio product and field shoots, and reviewing deliverables for brand and quality fit.
• Maintain an organized, searchable photo and content library so assets can be found and reused across teams.
• Write and edit copy for websites, email, social media, catalogs, product pages, and retail and dealer materials.
• Maintain a consistent Grundens voice and editorial standard across channels and touchpoints.
• Partner with Sales, Product, and Customer Service to keep messaging and terminology aligned company-wide.
• Proofread and fact-check outgoing copy.

Benefits

• Medical, dental, vision, and life insurance, long-term disability coverage, and Life Flight coverage; benefits begin the first day of the month following hire.
• 401(k) retirement plan with a 5% match at 6% contribution.
• Profit-based bonus program when revenue targets are met or exceeded and personal goals are achieved.
• Paid time off earned each pay period, starting at 80 hours per year depending on experience level.
• Nine set paid holidays plus one floating holiday, for a total of 10 paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager