Creative Content Marketing Manager

HOTEL DROVER • Fort Worth, TX

9d • Onsite

About The Position

The Creative Content Marketing Manager leads social media management, creative content development, and creator and influencer partnerships across a portfolio of hospitality, dining, and lifestyle brands in the Fort Worth Stockyards. Supporting six core brands, with an immediate emphasis on Hotel Drover, 97 West Kitchen & Bar, H3 Ranch, and Stockyard Hotel, the role brings each brand’s identity to life through storytelling, strategic content, and creative collaborations that build awareness, engagement, and revenue. The role calls for creative vision, hands-on execution, strong visual storytelling, and the ability to manage multiple brands, partners, and priorities in a fast-paced environment.

The position develops brand-aligned social and creative content strategies, leads content planning and production, and manages creator partnerships and external creative vendors. It collaborates with marketing leadership, team members, and operational departments, while coordinating schedules, workflows, asset libraries, and performance reporting. On-site support and content capture for experiences, events, and activations may be required, including evenings, weekends, and holidays.

The work is office-based, with occasional on-property or event-based content capture and execution support. The role requires extended periods sitting, standing, and working at a computer; occasional handling of equipment or materials weighing up to 10 pounds; and comfort working indoors and outdoors, including in kitchens and varying weather conditions.

Requirements

• At least 2 years of experience in social media management, creative content production, digital marketing, or related fields.
• Demonstrated experience developing and executing social and creative content strategies across multiple platforms.
• Strong understanding of branding, storytelling, social media trends, and audience engagement.
• Excellent project management and organizational skills.
• Flexible schedule and availability to work evenings, weekends, and holidays.
• Ability to collaborate effectively across departments and with external partners.
• Ability to sit, stand, and work at a computer for extended periods.
• Ability to move, lift, carry, or position equipment or materials weighing up to 10 pounds as needed.
• Comfort working in indoor and outdoor environments, including kitchens and varying weather conditions.
• Embody the stated Core Values: Hit the Mark, Every Time; Blaze New Trails; Spark Warmth; Be Intentional; Honor All; Do Right; Stay Curious.

Nice To Haves

• Ability to identify emerging social media and creative content trends and translate them into timely, engaging content that drives measurable results.
• Previous experience in hospitality, lifestyle, luxury marketing, or agency environments.
• Experience supporting multiple brands or a portfolio-driven marketing organization.
• Established relationships with creators, influencers, photographers, videographers, or creative partners.
• Experience supporting brand launches, property openings, revenue-driven campaigns, and signature experiences.
• Experience managing digital asset libraries, creative production workflows, and cross-functional content distribution.

Responsibilities

• Develop and execute social media and creative content strategies aligned with each brand’s identity, marketing objectives, and target audiences.
• Lead creative concepting, storytelling, and visual direction for campaigns, promotions, experiences, and initiatives.
• Capture, produce, and edit photography and video content optimized for platform-specific best practices.
• Manage end-to-end social media activity across assigned brands, including content planning, copywriting, publishing, community engagement, and performance reporting.
• Collaborate with marketing leadership, marketing team members, and operational departments to develop creative assets for campaigns, experiences, and revenue-driving initiatives.
• Manage content calendars, production schedules, and project workflows across multiple brands.
• Identify emerging social media and creative trends and use performance insights to expand audience reach, strengthen engagement, and drive measurable results.
• Source and manage external creative partners, including photographers, videographers, agencies, and freelancers, and oversee creative direction, production, and deliverables.
• Lead creator and influencer partnerships, including outreach, relationship management, hosted experiences, content collaborations, and performance evaluation.
• Organize, archive, and curate creative asset libraries for distribution to agency partners, internal departments, PR representatives, and other stakeholders.
• Provide on-site support and capture content for brand experiences, events, and activations, including evenings, weekends, and holidays as business needs require.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed