Staff Product Marketing Manager (PMM), Patient Growth

Headway

1d•$190,400 - $238,000

About The Position

Headway is hiring a Staff Product Marketing Manager to shape the patient journey across its mental healthcare marketplace, from searching for care through finding the right provider and staying engaged. The role will develop how patient experiences are brought to market and create a compelling, differentiated story for why patients should choose Headway. Working across Growth and Lifecycle and partnering closely with Product, Research, and Creative, this person will turn patient insight into strategies that drive acquisition, activation, and retention. The role includes identifying high-impact opportunities, improving messaging and experiences, owning patient positioning and launch narratives, leading patient go-to-market strategy, and building an experimentation approach to continuously improve the patient journey. The Staff PMM will also help shape consumer product marketing practices as the team grows.

Requirements

8+ years of significant product marketing or growth marketing experience, including meaningful consumer-facing work and ownership of business outcomes.
Deep customer curiosity and ability to turn qualitative insight and quantitative evidence into clear decisions.
Understanding of consumer funnels and comfort working across acquisition and lifecycle.
Strong experimentation habits and ability to frame hypotheses that can be disproven.
Strong strategic writing skills, including developing positioning, messaging, briefs, and narratives.
Experience in a regulated or highly constrained consumer category and ability to build effective marketing within those constraints.
Comfort with ambiguity and willingness to help shape answers without waiting for direction.
Strong points of view and ability to influence senior stakeholders while updating thinking when evidence changes.
Thoughtful use of AI in workflows, with sound judgment about where human judgment matters.
Measurable examples of work that changed customer behavior and business outcomes.

Responsibilities

Understand patient beliefs, needs, and experiences at each stage of the journey and use those insights to influence Product and go-to-market decisions.
Use customer insight and funnel data to identify high-impact opportunities before a brief exists.
Reduce friction in choosing Headway through improved messaging, information sequencing, and experiences that anticipate patient needs.
Own patient positioning and messaging, including the messaging framework and launch narratives.
Partner across Growth and Lifecycle to define what Headway brings to market, for whom, when, where, and with what message.
Develop hypotheses, run experiments, and use results to continuously improve the patient journey.
Bring strong craft and judgment to help shape the team's approach to consumer Product Marketing as it grows.